Beijing-based Zhizhe Tianxia Technology, operator of online and mobile Q&A community platform Zhihu.com, recently launched a new offline concept Q&A convenience store called "A Store of Q&A."
The store has a white, blue, and transparent color scheme and features a wide range of daily-use products such as food and drink items, daily necessities, and clothing, to which interesting questions and responses have been attached.
Each product in the store is tagged with a popular question from the Zhihu.com platform. For example, an umbrella carries the question, "How is it possible to improve one's mood index on a rainy day?" Users can scan an attached QR scan code to view Zhihu.com users' favorite tips for how to improve their mood.