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Rumor: Today's Headlines to Launch Gamecasting Service

36Kr.com, 6/29/18

Beijing-based Bytedance Technology, operator of online and mobile news portal platform Today's Headlines, is reportedly planning to launch a new live gamecasting service, according to several industry sources speaking with media outlet 36Kr.com. Bytedance is reportedly incubating a gamecasting product internally, managed by the development team for short video app Xigua Shipin. Bytedance has not yet commented on the matter.

The Xigua Shipin ("Watermelon Video") app currently features a few live broadcast channels within its video information feed, including both game-related and other types of live content. A gamecaster source said that original content creator privileges are required to use Xigua Shipin's live broadcasting function. Live content broadcasting rights are only granted through official invitation and the function is still at the testing stage.

Editor's Note: For more information on this topic, please see Today's Headlines Launches Gaming News and Information Channel, MD 6/14/18 issue.

Keywords: online gaming mobile gaming Internet Bytedance Today's Headlines gamecasting Xigua Shipin live streaming online information service mobile information service mobile short video

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The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

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