Baidu Upgrades Baidu App with Full Support for Mini Programs
Marbridge Consulting, 11/01/18
Chinese online search engine operator Baidu (Nasdaq: BIDU) announced the launch of version 11.0 of Baidu App, its mobile search and news feed app, today at its annual Baidu World event in Beijing. The upgrade adds full support for smart in-app mini programs, following Baidu's introduction of smart mini programs this past July.
At last year's Baidu World, the company launched version 10.0 of Baidu app, combining search with news feeds.
The company also announced a support program for third-party developers of Baidu mini programs, including the provision of funds and the opening up of related data, and reiterated the vow it made at the July debut to make all mini program data open source before the end of this year.
Daily active users of the Baidu App reached a peak of 161 mln in August and averaged 151 mln in September 2018, increasing 19% YoY.
For more background on Baidu's mini program platform, please see Baidu Launches In-app Applet Function, MD 7/05/18 issue and Baidu Opens Smart Applet Platform to Developers, MD 9/26/18 issue.
Keywords: applet mobile information service search advertising feed advertising Baidu World wireless Baidu mobile search BIDU
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