JD.com Opens "7Fresh Life" 24/7 Mealtime Solutions Store in Beijing
JD.com, 12/20/19
Chinese B2C e-commerce platform JD.com (Nasdaq: JD)'s 7Fresh fresh food supermarket chain opened the first store under its new 7Fresh Life sub-brand today in Beijing. The new brand is a 24/7 chain with a store footprint of between 300-400 square meters offering mealtime solutions.
The newly opened 7Fresh Life is located in the Huilongguan residential area in Northern Beijing - one of the largest residential neighborhoods in Asia. Particularly targeting young mothers and kitchen owners, 7Fresh Life is a combination of community "restaurant + fresh food store + convenience store" providing more than 3,000 different selected quality fresh items of produce, daily groceries and also ready-to-cook and ready-to-eat food, equipped with an in-store dining area. Parents will find quality fresh ingredients in 7Fresh Life for cooking a healthy meal for their children; busy working professionals will also find nutritious prepared food.
As a leader in omnichannel retail, 7Fresh also provides a location-based online channel through its app for consumers to buy from the community shop anytime and have items delivered to their doorstep as fast as in 30 minutes from the time of order. The home delivery service now covers a 1.5 km radius including 38 surrounding communities and three office areas, reaching 50,000 families and 1,000 office professionals in total. 7Fresh Life employs JD.com's massive online offerings. In addition to the items offered in-store, a large number of products from JD.com's e-commerce platform can be ordered through 7Fresh Life's online channel, such as seasonal, large-size, beauty and baby and maternal products. It also provides comprehensive convenient value-added services such as power bank rental, 24-hour parcel pick-up lockers, bill payment, top up, courier and dry-cleaning service, among others.
7Fresh will open its services for industry partners to leverage its supply chain, IT and omnichannel capabilities, collaborating with traditional players to redefine the offline grocery market to satisfy the changing, fragmented and personalized needs of consumers.
Launched in January 2018, JD.com's 7Fresh supermarket chain now has nearly 20 stores opened in major cities such as Beijing, Xi'an, Chengdu and Guangzhou.
Keywords: 7Fresh Life e-commerce Internet retail B2C fresh food JD.com JD 7Fresh
Sending
