Tmall Luxury Pavilion Gets Makeover Ahead of Singles Day Sale

Alibaba Group, 9/17/21

Chinese internet conglomerate Alibaba Group (NYSE: BABA; 9988.HK) has announced that its Tmall Luxury Pavilion revamped its site to make it easier for consumers to engage with their favorite brands. Shoppers can now tap the top of the Pavilion's homepage to explore a calendar of brand events, as well as see the newest limited-edition product drops at a glance. They can also personalize their feeds to get the latest news and updates from the brands they follow.

The upgraded site prominently features branded benefits, featuring a dedicated tab for everything from after-sales services to member-only perks and premium experiences. A special portal takes luxury shoppers into a "virtual city" where they can find 3D, virtual reality and augmented reality features from nearly 30 brands, including Piaget, Maison Margiela and Burberry, and even take a virtual tour of Marriott hotels.

Keywords: Tmall Luxury Pavilion Internet Alibaba Group luxury Tmall BABA 9988.HK Singles Day e-commerce B2C

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