Helping you gain Insight, Access, and Opportunity in China’s IT and telecom markets.
Marbridge Consulting is a China-focused market research and business consulting firm specializing in the telecommunications and IT sectors.
We help technology and financial services firms to identify, analyze, and develop business and investment opportunities in the rapidly growing Chinese market, and offer a variety of services ranging from customized market research to deal sourcing.
The Marbridge Daily is an industry newsletter offering free and paid content covering mainland China's telecom, media, and IT sectors.
Chinese Telecom Industry Statistics
Official monthly statistics for the Chinese telecommunications market from China's Ministry of Industry and Information Technology.
Insightful on-the-ground research and analysis of China's telecom and IT sectors.
Strategy consulting services for cost-effective market entry, competitive performance, and intelligent private and public equity investment.
Based on extensive interviews with an established panel of top search engine marketing professionals, empirical research of the major Chinese search engines' new platforms and features, and Marbridge's daily coverage of Chinese search-related news and announcements, Marbridge's Quarterly Chinese Paid Search Survey Report helps readers understand where China's paid search market is heading and which search engines are best positioned to gain traffic and revenue market share.
Building on two solid quarters of advertiser feedback on Qihoo 360's free and paid trials, the Q1 2013 issue of the report - released April 24, 2013 - provides strong insights into Qihoo's prospects to effectively monetize its #2 position by query share in China's online search market, as well as the strategic initiatives Baidu and other rivals are taking to maintain revenue growth. A partial selection of featured topics includes:
- Qihoo Search Platform Development - Detailed explanation of the new search products and and partnerships Qihoo 360 has developed during the quarter.
- Qihoo Search Monetization - Overview of Qihoo 360's progress in building out its sales network, establishing rebate and bonus spend policies, and attracting search advertisers, including paid campaign performance feedback.
- Baidu Mobile Initiatives - Assessment of Baidu's development efforts in the mobile internet sector, including advertiser interest in and performance evaluation of the company's mobile ad products.
- Disruptive Trends - Changes in advertiser outlook and strategy that may have a significant downside impact on Baidu and China's other general search providers in 2013.