Helping you gain Insight, Access, and Opportunity in China’s IT and telecom markets.
Marbridge Consulting is a China-focused market research and business consulting firm specializing in the telecommunications and IT sectors.
We help technology and financial services firms to identify, analyze, and develop business and investment opportunities in the rapidly growing Chinese market, and offer a variety of services ranging from customized market research to deal sourcing.
The Marbridge Daily is an industry newsletter offering free and paid content covering mainland China's telecom, media, and IT sectors.
Chinese Telecom Industry Statistics
Official monthly statistics for the Chinese telecommunications market from China's Ministry of Industry and Information Technology.
Insightful on-the-ground research and analysis of China's telecom and IT sectors.
Strategy consulting services for cost-effective market entry, competitive performance, and intelligent private and public equity investment.
Based on extensive interviews with an established panel of top search engine marketing professionals, empirical research of the major Chinese search engines' new platforms and features, and Marbridge's daily coverage of Chinese search-related news and announcements, Marbridge's Quarterly Chinese Paid Search Survey Report helps readers understand where China's paid search market is heading and which search engines are best positioned to gain traffic and revenue market share.
The Q1 2014 issue of the report - released April 22, 2014 - examines the evolving competitive dynamics between Baidu, Qihoo 360, and Sogou-Soso, especially as the internet goes increasingly mobile. A partial selection of featured topics includes:
- Mobile Search Monetization - Comparison of Baidu, Sogou, and Qihoo's positioning in the mobile search space and measures by each to better monetize the rapidly growing volume of mobile search traffic.
- Qihoo Search Monetization - Analysis of Qihoo's progress in attracting new search advertisers and boosting pricing, including paid campaign performance feedback, and hurdles preventing greater acceleration in these areas.
- Grey Area Tactics for Winning Traffic - Explanation of new Baidu and Qihoo "grey area" tactics for gaining control of user desktops.
- Overseas Expansion - Examination of Baidu and Qihoo strategies for overseas expansion.