Helping you gain insight, access, and opportunity in China’s IT, media, and telecom markets.
Who We Are: Marbridge Consulting is a China-focused market research and business consulting firm specializing in the telecommunications, media, and IT sectors.
What We Do: We help technology firms, hedge funds, private equity, and venture capital firms to identify, analyze, and develop business and investment opportunities in the rapidly growing Chinese market, and offer a variety of services ranging from subscription-based, syndicated market research to China market entry strategy formulation.
The Marbridge Daily is an industry newsletter offering free and paid content covering mainland China's telecom, media, and IT sectors.
Chinese Telecom Industry Statistics
Official monthly statistics for the Chinese telecommunications market from China's Ministry of Industry and Information Technology.
Insightful on-the-ground research and analysis of China's telecom, media, and IT sectors.
Strategy consulting services for cost-effective market entry, competitive performance, and intelligent private and public equity investment.
Based on extensive interviews with an established panel of top search engine marketing professionals, empirical research of the major Chinese search engines' new platforms and features, and Marbridge's daily coverage of Chinese search-related news and announcements, Marbridge's Quarterly Chinese Paid Search Survey Report helps readers understand where China's paid search market is heading and which search engines are best positioned to gain traffic and revenue market share.
The 66-page Q4 2014 issue of the report - released February 11, 2015 - examines the evolving competitive dynamics between Baidu, Qihoo 360, Sogou, and Alibaba's UCWeb, especially as the internet goes increasingly mobile. A partial selection of featured topics includes:
- Mobile Search: Strategies to Drive Uptake and Monetize - Examination of Baidu, Qihoo, and Sogou’s efforts to reshape search for mobile devices and environments, win query share, and improve monetization of the rapidly growing volume of mobile search traffic, and assessment of successes and failures so far.
- PC Search Platform Development and Monetization Enhancements - Detailed explanation of the new PC traffic acquisition strategies, search products, and monetization enhancements China’s search engines developed during the quarter, especially within the context of maintaining revenue growth until mobile monetization further improves.
- Qihoo and Baidu Acquisitions and Partnerships - Overview and analysis of recent acquisitions and partnerships made by Qihoo and Baidu to further build out their respective ecosystems, with special attention to the escalating race to secure hardware assets.