Helping you gain Insight, Access, and Opportunity in China’s IT and telecom markets.
Marbridge Consulting is a China-focused market research and business consulting firm specializing in the telecommunications and IT sectors.
We help technology and financial services firms to identify, analyze, and develop business and investment opportunities in the rapidly growing Chinese market, and offer a variety of services ranging from customized market research to deal sourcing.
The Marbridge Daily is an industry newsletter offering free and paid content covering mainland China's telecom, media, and IT sectors.
Chinese Telecom Industry Statistics
Official monthly statistics for the Chinese telecommunications market from China's Ministry of Industry and Information Technology.
Insightful on-the-ground research and analysis of China's telecom and IT sectors.
Strategy consulting services for cost-effective market entry, competitive performance, and intelligent private and public equity investment.
Based on extensive interviews with an established panel of top search engine marketing professionals, empirical research of the major Chinese search engines' new platforms and features, and Marbridge's daily coverage of Chinese search-related news and announcements, Marbridge's Quarterly Chinese Paid Search Survey Report helps readers understand where China's paid search market is heading and which search engines are best positioned to gain traffic and revenue market share.
The Q3 2013 issue of the report - to be released October 28, 2013 - examines Qihoo 360's steady climb in search query share and new initiatives for increasing both traffic and revenue share, Baidu's strategies to maintain market share and better monetize mobile search traffic, and Sogou and Tencent's growth prospects after the September merger of their search platforms. A partial selection of featured topics includes:
- Qihoo Search Platform Development - Detailed explanation of the new, often "unconventional" traffic acquisition strategies, search products, and partnerships Qihoo 360 has developed during the quarter.
- Qihoo Search Monetization - Overview of Qihoo 360's progress in attracting new search advertisers and boosting pricing, including paid campaign performance feedback, and hurdles preventing greater acceleration in these areas.
- Baidu Mobile Initiatives - Assessment of Baidu's development efforts in the mobile internet sector, with particular focus on strategies for driving heavier advertiser spend on mobile search.
- Sogou-Soso Search Merger - Analysis of how Tencent's USD 448 mln investment and injection of select Tencent (Soso) search assets in Sogou will benefit both Tencent and Sogou.