Helping you gain Insight, Access, and Opportunity in China’s IT and telecom markets.
Marbridge Consulting is a China-focused market research and business consulting firm specializing in the telecommunications and IT sectors.
We help technology and financial services firms to identify, analyze, and develop business and investment opportunities in the rapidly growing Chinese market, and offer a variety of services ranging from customized market research to deal sourcing.
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Marbridge Newsletter
The Marbridge Daily is an industry newsletter offering free and paid content covering mainland China's telecom, media, and IT sectors.
Chinese Telecom Industry Statistics
Official monthly statistics for the Chinese telecommunications market from China's Ministry of Industry and Information Technology.
Consulting
Strategy consulting services for cost-effective market entry, competitive performance, and intelligent private and public equity investment.
Chinese Paid Search Report - Q3 2011
Based on extensive interviews with an established panel of top search engine marketing professionals, empirical research of the major Chinese search engines' new platforms and features, and Marbridge's daily coverage of Chinese search-related news and announcements, Marbridge's Quarterly Chinese Paid Search Survey Report helps readers understand where China's paid search market is heading and which search engines are best positioned to gain revenue market share.
Featured topics covered in the Q3 2011 issue of the report - released October 24, 2011 - include:
- CCTV Expose Criticizing Baidu - Motivations behind the mid-August CCTV expose, subsequent MIIT announcement on potential regulation, and possible long-term impact on Baidu.
- Rise of Sogou - Factors contributing to Sogou's strong gains in search engine market share by both revenue and query volume, and outlook for further share increases.
- Advertiser Spending Trends - Advertiser Q3 2011 spending trends and Q4 2011 spending forecasts by search engine.