Helping you gain Insight, Access, and Opportunity in China’s IT and telecom markets.
Marbridge Consulting is a China-focused market research and business consulting firm specializing in the telecommunications and IT sectors.
We help technology and financial services firms to identify, analyze, and develop business and investment opportunities in the rapidly growing Chinese market, and offer a variety of services ranging from customized market research to deal sourcing.
≁≁≁
Marbridge Newsletter
The Marbridge Daily is an industry newsletter offering free and paid content covering mainland China's telecom, media, and IT sectors.
Chinese Telecom Industry Statistics
Official monthly statistics for the Chinese telecommunications market from China's Ministry of Industry and Information Technology.
Consulting
Strategy consulting services for cost-effective market entry, competitive performance, and intelligent private and public equity investment.
Chinese Paid Search Report - Q1 2012
Based on extensive interviews with an established panel of top search engine marketing professionals, empirical research of the major Chinese search engines' new platforms and features, and Marbridge's daily coverage of Chinese search-related news and announcements, Marbridge's Quarterly Chinese Paid Search Survey Report helps readers understand where China's paid search market is heading and which search engines are best positioned to gain revenue market share.
Featured topics covered in the Q1 2012 issue of the report - released on April 22, 2012 - include:
- Mobile Internet - Newest developments in Baidu's strategic efforts to take a dominant position in China's mobile Internet space, as smartphone penetration and mobile internet usage continue to ramp up.
- Marriage of Social Networking and Search - Overview and analysis of the latest efforts by China's Internet giants to marry social networking and search platforms.
- Advertiser Spending Trends - Advertiser Q1 2012 spending trends and Q2 2012 spending forecasts by search engine.
- Brand Link - Pricing trends and measures Baidu has implemented to maximize monetization of its popular Brand Link product.