Helping you gain Insight, Access, and Opportunity in China’s IT and telecom markets.
Marbridge Consulting is a China-focused market research and business consulting firm specializing in the telecommunications and IT sectors.
We help technology and financial services firms to identify, analyze, and develop business and investment opportunities in the rapidly growing Chinese market, and offer a variety of services ranging from customized market research to deal sourcing.
The Marbridge Daily is an industry newsletter offering free and paid content covering mainland China's telecom, media, and IT sectors.
Chinese Telecom Industry Statistics
Official monthly statistics for the Chinese telecommunications market from China's Ministry of Industry and Information Technology.
Insightful on-the-ground research and analysis of China's telecom and IT sectors.
Strategy consulting services for cost-effective market entry, competitive performance, and intelligent private and public equity investment.
Mobile instant messaging (“mobile IM”) has become a key battleground for control of China’s internet services market. The country's rapid growth in mobile internet usage, coupled with a smartphone user base exceeding 500 mln, has precipitated a new wave of smartphone-only mobile IM services which can be directly monetized or used to channel mobile internet traffic to other mobile properties.
China's smartphone mobile IM apps are in the early stages of monetization, first implementing revenue models proven successful on PC IM platforms, and also introducing a number of new business models with strong growth potential. Leading monetization of the space is Tencent's WeChat, which began rolling out a series of value-added services and WeChat-integrated mobile games in late Q3 2013. As WeChat dominance of China's mobile IM space grows, a number of smaller apps are fighting to carve out niche positions, focusing on areas like friend-making and interest groups.
Released May 30, Marbridge's 2014 Mobile Instant Messaging Market Report provides investors, advertisers, and mobile industry enterprises a detailed, 59-page overview and analysis of the Chinese mobile IM sector. The report is based on interviews with mobile IM developers, ad agencies, and investors, secondary research, and empirical evaluation of each of China's leading mobile IM apps.