Making good decisions in the China market requires strong, unbiased market intelligence. Marbridge combines rigorously cross-checked primary and secondary research with years of Chinese telecom and IT market experience to bring you custom and off-the-shelf reports that explain the facts, not the hype.
China Wireless Market Reports
2007 Chinese Mobile Advertising Report
China's mobile advertising market, supported by a surge in the mobile subscriber base to over 530 mln and active WAP users to over 40 mln, is on track to grow over 40% in 2007 and 55% in 2008. Published in October 2007, the 2007 Chinese Mobile Advertising Report provides a detailed, 196-page overview of the Chinese mobile marketing and advertising sector, including:
- SMS, MMS, and WAP Push
- WAP, Mobile Search, and Mobile Video
- 2D Barcode, LBS, and Mobile In-Game Ads
- Market Size and Growth Forecasts
- Company Profiles of over 35 Major Industry Players
- Network and Platform Infrastructure Development Status
- Case Studies
China Internet Market Reports
China Online Gaming Matrix
China's online gaming market continues to enjoy robust growth, increasing 73.5% in 2006 to RMB 6.54 billion (USD 887 million), and on track to jump at least 57.5% to RMB 10.3 (USD 1.4 billion) in 2007. Improved Internet penetration, 16% as of the end of 2007, and rising average income will help fuel sustained growth of the market.
To help investors, industry analysts, and enterprises track performance of China's burgeoning number of online games, game operators, and game developers, Marbridge has developed its China Online Gaming Matrix.
2007 China Search Engine Report
One of the most reliable studies of the Chinese Search Market available, this report is compiled from surveys of over 2800 users in the major markets of Beijing, Shanghai, and Guangzhou. Completed in September 2007, it provides more than 85 pages of detailed information and tables on:
- Market share between Baidu, Google and other search engines.
- Demographic differences between users of Baidu, Google, and other search engines.
- Usage patterns of Chinese search users.
- Brand recognition among Chinese search users.