Making good decisions in the China market requires strong, unbiased market intelligence. Marbridge combines rigorously cross-checked primary and secondary research with years of Chinese telecom and IT market experience to bring you custom and off-the-shelf reports that explain the facts, not the hype.
China Wireless Market Reports
2010 Chinese Mobile Internet Advertising Report
China’s mobile internet advertising sector, driven by the deployment of 3G networks in 2009, increasing uptake of smartphones, and steady growth in both the mobile subscriber base to over 810 mln and mobile Internet users to over 290 mln, is poised for rapid growth over the next 5 years.
Published in August, Marbridge's 2010 Chinese Mobile Internet Advertising Report provides a detailed, 105-page overview and analysis of the Chinese mobile internet advertising sector, including:
- Market Size and Growth Forecasts
- Market Growth Drivers
- Revenue Models
- Company Profiles of 13 Major Industry Players
- Network and Platform Infrastructure Development Status
- Regulatory Environment
- Case Studies
2010 Chinese Mobile Search Market Report
China's mobile search market, supported by a surge in the mobile subscriber base to over 805 mln, 3G subscribers to 25 mln, and mobile Internet users to over 277 mln, is on track to record high double-digit growth in 2010. Published in July, Marbridge's 2010 Chinese Mobile Search Market Report provides a detailed, 75-page overview of the Chinese mobile search sector, including:
- Market Size and Growth Forecasts
- Market Growth Drivers
- Revenue Models
- Partnerships
- Company Profiles of 15 Major Industry Players
- Network and Platform Infrastructure Development Status
China Internet Market Reports
Chinese Paid Search Report - Q1 2013
Based on extensive interviews with an established panel of top search engine marketing professionals, empirical research of the major Chinese search engines' new platforms and features, and Marbridge's daily coverage of Chinese search-related news and announcements, Marbridge's Quarterly Chinese Paid Search Survey Report helps readers understand where China's paid search market is heading and which search engines are best positioned to gain traffic and revenue market share.
Building on two solid quarters of advertiser feedback on Qihoo 360's free and paid trials, the Q1 2013 issue of the report - released April 24, 2013 - provides strong insights into Qihoo's prospects to effectively monetize its #2 position by query share in China's online search market, as well as the strategic initiatives Baidu and other rivals are taking to maintain revenue growth. A partial selection of featured topics includes:
- Qihoo Search Platform Development - Detailed explanation of the new search products and and partnerships Qihoo 360 has developed during the quarter.
- Qihoo Search Monetization - Overview of Qihoo 360's progress in building out its sales network, establishing rebate and bonus spend policies, and attracting search advertisers, including paid campaign performance feedback.
- Baidu Mobile Initiatives - Assessment of Baidu's development efforts in the mobile internet sector, including advertiser interest in and performance evaluation of the company's mobile ad products.
- Disruptive Trends - Changes in advertiser outlook and strategy that may have a significant downside impact on Baidu and China's other general search providers in 2013.
China Online Gaming Matrix - Q2 2013
China's online gaming market revenues reached RMB 56.96 billion (USD 9.1 billion) in 2012, up 32.9% from RMB 42.85 billion (USD 6.8 billion) in 2011, and are expected to rise to over RMB 100 billion (USD 16.1 billion) in the next five years. Improved Internet penetration of approximately 42%, or 564 million Internet users, as of the end of 2012, and rising average income will help drive continued growth of the domestic market.
To help investors, industry analysts, and enterprises track performance of China's burgeoning number of online games, game operators, and game developers, Marbridge has developed its China Online Gaming Matrix.
Chinese Paid Search Report - Q4 2012
Based on extensive interviews with an established panel of top search engine marketing professionals, empirical research of the major Chinese search engines' new platforms and features, and Marbridge's daily coverage of Chinese search-related news and announcements, Marbridge's Quarterly Chinese Paid Search Survey Report helps readers understand where China's paid search market is heading and which search engines are best positioned to gain traffic and revenue market share.
Over five months since Qihoo 360's mid-August entry into China's search market and poised at the end-of-year transition to new budgets, strategies, and rebate policies, the Q4 2012 issue of the report - released February 4, 2013 - provides a detailed analysis of how Qihoo's search platform and monetization plans are taking shape and impacting Baidu and other rivals. A partial selection of featured topics includes:
- Qihoo Search Platform Development - Detailed explanation of the new search products and partnerships Qihoo 360 has developed during the quarter.
- Qihoo Search Monetization Plan - Overview of search engine marketing (SEM) products Qihoo 360 has already launched, including free trial and paid campaign performance feedback.
- Baidu 2013 Sales Growth Target - Evaluation of the challenges Baidu faces in achieving its 2013 revenue growth target and measures it is employing to reach it.
- Baidu Mobile Initiatives - Assessment of Baidu's development efforts in the mobile internet sector, including advertiser interest in and performance evaluation of the company's mobile ad products.
Chinese Paid Search Report - Q3 2012
Based on extensive interviews with an established panel of top search engine marketing professionals, empirical research of the major Chinese search engines' new platforms and features, and Marbridge's daily coverage of Chinese search-related news and announcements, Marbridge's Quarterly Chinese Paid Search Survey Report helps readers understand where China's paid search market is heading and which search engines are best positioned to gain traffic and revenue market share.
Coming on the heels of Qihoo 360's mid-August entry into China's search market and subsequent quick ramp-up of traffic share, the Q3 2012 issue of the report - released October 27, 2012 - gives particular emphasis to analyzing how Qihoo is positioning itself and what sort of threat it poses to Baidu and the other market incumbents. A partial selection of featured topics includes:
- Qihoo Stealth Tactics - Detailed explanation of the stealth tactics Qihoo 360 is employing to outmaneuver its competitors.
- Qihoo Search Technology - Competitive analysis of Qihoo's search technology and development team.
- Qihoo Search Monetization Plan - Overview of search engine marketing (SEM) products Qihoo 360 is currently developing and expected time to launch.
- Advertiser Interest in Qihoo SEM - Survey of advertiser interest in Qihoo SEM products, including proportion of quarterly budget advertisers estimate they would allocate to Qihoo.
- Advertiser Spending Trends - Advertiser Q3 2012 spending trends and Q4 2012 spending forecasts by search engine.
2010 Chinese Microblogging Market Report
China’s microblogging sector, which saw gradual development over the past several years, has expanded rapidly in 2010, reaching over 40 million users by September. While most of China's microblogging operators remain focused on ramping up user bases before beginning to monetize, several have already begun using their microblogging platforms to drive traffic to other paid and ad-supported services.
Published in November, Marbridge's 2010 Chinese Microblogging Market Report provides a detailed, 53-page overview and analysis of the Chinese microblogging sector, including:
- Market Size (Users) and Growth Forecasts
- Market Growth Drivers
- Revenue Models
- Differentiating Features
- Competitive Positioning
- Profiles of 9 Major Platforms