Making good decisions in the China market requires strong, unbiased market intelligence. Marbridge combines rigorously cross-checked primary and secondary research with years of Chinese telecom and IT market experience to bring you custom and off-the-shelf reports that explain the facts, not the hype.

China Wireless Market Reports

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Chinese Mobile Gaming Industry Matrix - Q2 2014

China’s mobile gaming market - including both single-player and mobile online games – continued to record strong growth in the latter half of H1 2014, on the back of Q1 2014 revenues of RMB 4.7 billion (USD 0.8 billion), up 19% QoQ, and Q1 user base growth of 8% QoQ to approximately 420 million. Robust uptake of low-cost smartphones and 3G mobile services, the recent launch of 4G services, greater use of content adapted from popular films, TV series, and novels to enhance user interest, and market entry by a host of new mobile game developers, operators, and distribution platforms will help drive robust growth in 2014 to an estimated market size of RMB 20 billion (USD 3.3 billion), up from 2013’s market size of RMB 13 billion (USD 2.2 billion).

Q2 2014 saw competition among internet giants in the mobile game distribution space ratchet increasingly higher. Looking to catch up with market leaders Baidu, Qihoo 360, and Tencent, which in Q1 held over 72% of China's mobile game distribution market by active users, Alibaba acquired the remaining 34% stake in UCWeb in June and formed the UCWeb Business Group, overseeing operation of UCWeb's 9game mobile game distribution platform and PP Assistant app store. NetEase and Sina’s Weibo also joined the fray during the quarter, launching game centers on their YiChat and mobile Weibo clients, respectively.

Mobile gaming assets continued to attract strong investor interest, with at least seven domestic mobile gaming M&A deals announced in Q2 2014; among them, at least 3 of the acquirers were from traditional industries unrelated to mobile, such as hotel management, pipe manufacturing, and apparel. While mobile gaming firm Chukong decided to postpone its IPO due to a low valuation from US capital markets, rival Ourgame successfully listed on the Hong Kong Stock Exchange at the end of June.

To help investors and game industry enterprises identify opportunities among China’s burgeoning number of mobile game titles, developers, operators, and distribution channels, Marbridge has developed the Chinese Mobile Gaming Industry Matrix.

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2014 Chinese Mobile Instant Messaging Market Report

Mobile instant messaging (“mobile IM”) has become a key battleground for control of China’s internet services market. The country's rapid growth in mobile internet usage, coupled with a smartphone user base exceeding 500 mln, has precipitated a new wave of smartphone-only mobile IM services which can be directly monetized or used to channel mobile internet traffic to other mobile properties.

China's smartphone mobile IM apps are in the early stages of monetization, first implementing revenue models proven successful on PC IM platforms, and also introducing a number of new business models with strong growth potential. Leading monetization of the space is Tencent's WeChat, which began rolling out a series of value-added services and WeChat-integrated mobile games in late Q3 2013. As WeChat dominance of China's mobile IM space grows, a number of smaller apps are fighting to carve out niche positions, focusing on areas like friend-making and interest groups.

Released May 30, Marbridge's 2014 Mobile Instant Messaging Market Report provides investors, advertisers, and mobile industry enterprises a detailed, 59-page overview and analysis of the Chinese mobile IM sector. The report is based on interviews with mobile IM developers, ad agencies, and investors, secondary research, and empirical evaluation of each of China's leading mobile IM apps.

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Chinese Mobile Gaming Industry Matrix - Q1 2014

China’s mobile gaming market - including both single-player and mobile online games – boomed in 2013, with revenues of approximately RMB 13 billion (USD 2.2 billion) and a user base exceeding 350 million. Strong uptake of low-cost smartphones and 3G mobile services, the recent launch of 4G services, and a mushrooming of new mobile game developers, operators, and distribution platforms will help drive robust growth in 2014 to an estimated market size of RMB 20 billion (USD 3.3 billion).

Competition in China’s mobile game distribution market intensified in Q1 2014, with new players from among China’s Internet giants entering the market and existing distributors offering developers more attractive revenue share and marketing policies. Of note, Alibaba joined the game distribution fray, while rivals Tencent, Qihoo 360 and Baidu announced a variety of initiatives to promote and attract more small and medium-sized game developers. Telecom operator China Mobile also lowered registered capital requirements for individual game developers in a bid to draw more developers and games to its platform.

As competition escalates, efforts to acquire and protect intellectual property rights have also grown strategically more important, with China seeing a rise in Q1 2014 in the number of mobile game adaptation rights deals and a slew of IPR infringement suits.

To help investors and game industry enterprises identify opportunities among China’s burgeoning number of mobile game titles, developers, operators, and distribution channels, Marbridge has developed the Chinese Mobile Gaming Industry Matrix.

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Chinese Mobile Gaming Industry Matrix - Q4 2013

China’s mobile gaming market - including both single-player and mobile online games – boomed in 2013, with revenues of approximately RMB 13 billion (USD 2.2 billion) and a user base exceeding 350 million. Strong uptake of low-cost smartphones and 3G mobile services, the recent launch of 4G services, and a mushrooming of new mobile game developers, operators, and distribution platforms will help drive robust growth in 2014 to an estimated market size of RMB 20 billion (USD 3.3 billion).

In 2013, more than 60 domestically developed and several foreign-developed mobile games reached monthly revenues of over RMB 10 mln, and many of these top-grossing games also reached distribution deals in overseas markets. Despite new regulations issued in Q4 2013 by China’s Ministry of Culture tightening control on mobile online game operation licenses and gambling content, China’s mobile gaming sector remained hot, with a prolific volume of both new games produced and M&A deals completed.

To help investors and game industry enterprises identify opportunities among China’s burgeoning number of mobile game titles, developers, operators, and distribution channels, Marbridge has developed the Chinese Mobile Gaming Industry Matrix.

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Chinese Mobile Gaming Industry Matrix - Q3 2013

China’s mobile gaming market - including both single-player and mobile online games - began to accelerate in 2013, with H1 2013 revenue jumping 38.5% HoH and 126.0% YoY to reach RMB 5.04 billion (USD 814 million), and the user base increasing 12.6% HoH and 51.2% YoY to hit 322 million during the period. Driven by strong uptake of sub-RMB 1,000 smartphones, market value is expected to exceed RMB 12.33 billion (USD 2.02 billion) in 2013.

As the market has ramped up, M&A activity in China’s mobile gaming sector has boomed, with at least 10 M&A deals announced or completed in Q3 2013 alone, and almost all of China’s top 20 mobile game developers becoming acquisition targets. Several Chinese mobile game companies, including Linekong and Chukong, are targeting IPOs in 2014.

To help investors and game industry enterprises identify opportunities among China’s burgeoning number of mobile game titles, developers, operators, and distribution channels, Marbridge has developed the Chinese Mobile Gaming Industry Matrix.

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2010 Chinese Mobile Internet Advertising Report

China’s mobile internet advertising sector, driven by the deployment of 3G networks in 2009, increasing uptake of smartphones, and steady growth in both the mobile subscriber base to over 810 mln and mobile Internet users to over 290 mln, is poised for rapid growth over the next 5 years.

Published in August, Marbridge's 2010 Chinese Mobile Internet Advertising Report provides a detailed, 105-page overview and analysis of the Chinese mobile internet advertising sector, including:

  • Market Size and Growth Forecasts
  • Market Growth Drivers
  • Revenue Models
  • Company Profiles of 13 Major Industry Players
  • Network and Platform Infrastructure Development Status
  • Regulatory Environment
  • Case Studies

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2010 Chinese Mobile Search Market Report

China's mobile search market, supported by a surge in the mobile subscriber base to over 805 mln, 3G subscribers to 25 mln, and mobile Internet users to over 277 mln, is on track to record high double-digit growth in 2010. Published in July, Marbridge's 2010 Chinese Mobile Search Market Report provides a detailed, 75-page overview of the Chinese mobile search sector, including:

  • Market Size and Growth Forecasts
  • Market Growth Drivers
  • Revenue Models
  • Partnerships
  • Company Profiles of 15 Major Industry Players
  • Network and Platform Infrastructure Development Status

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2007 Chinese Mobile Advertising Report

China's mobile advertising market, supported by a surge in the mobile subscriber base to over 530 mln and active WAP users to over 40 mln, is on track to grow over 40% in 2007 and 55% in 2008. Published in October 2007, the 2007 Chinese Mobile Advertising Report provides a detailed, 196-page overview of the Chinese mobile marketing and advertising sector, including:

  • SMS, MMS, and WAP Push
  • WAP, Mobile Search, and Mobile Video
  • 2D Barcode, LBS, and Mobile In-Game Ads
  • Market Size and Growth Forecasts
  • Company Profiles of over 35 Major Industry Players
  • Network and Platform Infrastructure Development Status
  • Case Studies

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China Internet Market Reports

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Baidu, Alibaba, Tencent, and Qihoo M&A Matrix - Q2 2014

A heavy focus on ecosystem development and, increasingly, on overseas expansion has fueled aggressive M&A strategies among China’s dominant Internet companies: Baidu, Alibaba, Tencent, and Qihoo 360 (collectively, "BATQ"). BATQ acquisitions previously comprised mainly Internet and mobile service firms, but more recently have expanded in scope to include areas such as offline retail, logistics, hardware, financial services, and TV and film production. The BATQ M&A race is rapidly changing the competitive positioning of each of the acquiring companies, and is also providing many target companies a lucrative, early exit option compared to the longer time frame and less certain prospects of an IPO.

To help investors and tech industry enterprises better understand what acquisitions each of the BATQ firms has made over the last two years, how these deals fit in to each acquirer's ecosystem strategy and improve its overall competitiveness, and what firms, based on the remaining holes in each Baidu, Alibaba, Tencent, and Qihoo's respective ecosystems, are most likely to be the target of future acquisitions, Marbridge has developed the Baidu, Alibaba, Tencent, and Qihoo M&A Matrix.

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Chinese Paid Search Report - Q2 2014

Based on extensive interviews with an established panel of top search engine marketing professionals, empirical research of the major Chinese search engines' new platforms and features, and Marbridge's daily coverage of Chinese search-related news and announcements, Marbridge's Quarterly Chinese Paid Search Survey Report helps readers understand where China's paid search market is heading and which search engines are best positioned to gain traffic and revenue market share.

The Q2 2014 issue of the report - to be released July 23, 2014 - examines the evolving competitive dynamics between Baidu, Qihoo 360, and Sogou-Soso, especially as the internet goes increasingly mobile. A partial selection of featured topics includes:

  • Mobile Search Market Share and Monetization - Examination of Baidu, Sogou, Qihoo, and UCWeb's efforts to win query share and improve monetization of the rapidly growing volume of mobile search traffic.

  • Qihoo PC Search Platform Development - Detailed explanation of the new traffic acquisition strategies and search products Qihoo 360 has developed during the quarter.

  • Qihoo PC Search Monetization - Analysis of Qihoo's progress in attracting new search advertisers and boosting pricing, modifications to front-end and back-end systems to enhance monetization, and hurdles preventing greater acceleration in these areas.

  • Baidu Mobile Initiatives - Assessment of Baidu's development efforts in the mobile internet sector.

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China Online Gaming Matrix - Q3 2014

China's online gaming market revenues reached RMB 72 billion (USD 11.6 billion) in 2013, up 26% YoY, and are expected to grow approximately 17% to RMB 84 billion (USD 13.5 billion) in 2014, and to exceed RMB 106 billion by 2016. Improved Internet penetration of approximately 47%, or 637 million Internet users, as of the end of April 2014, rising average income, greater emphasis on browser game development to reach less hard-core players, and increasing overseas expansion will help drive continued revenue growth for China's online gaming industry.

To help investors, industry analysts, and enterprises track performance of China's burgeoning number of online games, game operators, and game developers, Marbridge has developed its China Online Gaming Matrix.

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Chinese Paid Search Report - Q1 2014

Based on extensive interviews with an established panel of top search engine marketing professionals, empirical research of the major Chinese search engines' new platforms and features, and Marbridge's daily coverage of Chinese search-related news and announcements, Marbridge's Quarterly Chinese Paid Search Survey Report helps readers understand where China's paid search market is heading and which search engines are best positioned to gain traffic and revenue market share.

The Q1 2014 issue of the report - released April 22, 2014 - examines the evolving competitive dynamics between Baidu, Qihoo 360, and Sogou-Soso, especially as the internet goes increasingly mobile. A partial selection of featured topics includes:

  • Mobile Search Monetization - Comparison of Baidu, Sogou, and Qihoo's positioning in the mobile search space and measures by each to better monetize the rapidly growing volume of mobile search traffic.

  • Qihoo Search Monetization - Analysis of Qihoo's progress in attracting new search advertisers and boosting pricing, including paid campaign performance feedback, and hurdles preventing greater acceleration in these areas.

  • Grey Area Tactics for Winning Traffic - Explanation of new Baidu and Qihoo "grey area" tactics for gaining control of user desktops.

  • Overseas Expansion - Examination of Baidu and Qihoo strategies for overseas expansion.

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China Online Gaming Matrix - Q2 2014

China's online gaming market revenues reached RMB 72 billion (USD 11.6 billion) in 2013, up 26% YoY, and are expected to grow approximately 17% to RMB 84 billion (USD 13.5 billion) in 2014, and to exceed RMB 106 billion by 2016. Improved Internet penetration of approximately 46%, or 618 million Internet users, as of the end of 2013, and rising average income will help drive continued growth of the domestic market.

To help investors, industry analysts, and enterprises track performance of China's burgeoning number of online games, game operators, and game developers, Marbridge has developed its China Online Gaming Matrix.

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Chinese Paid Search Report - Q4 2013

Based on extensive interviews with an established panel of top search engine marketing professionals, empirical research of the major Chinese search engines' new platforms and features, and Marbridge's daily coverage of Chinese search-related news and announcements, Marbridge's Quarterly Chinese Paid Search Survey Report helps readers understand where China's paid search market is heading and which search engines are best positioned to gain traffic and revenue market share.

The Q4 2013 issue of the report - released January 30, 2014 - examines the intensifying battle between Baidu, Qihoo, Sogou-Tencent, and Alibaba to build out dominant web and mobile ecosystems, Qihoo 360's rising search query share and new initiatives for increasing both traffic and revenue share, Baidu's strategies to maintain revenue growth and increase uptake of mobile search advertising, and the merged Sogou-Tencent search business's development progress and outlook. A partial selection of featured topics includes:

  • Mobile Strength - Comparison of the positioning of each of China's major search platforms for growth in the mobile space.

  • Alliances - Examination of new alliances forming in the search sector as China's top Internet firms continue to consolidate power.

  • Baidu Mobile Initiatives - Assessment of Baidu's development efforts in the mobile internet sector, with particular focus on strategies for driving heavier advertiser spend on mobile search.

  • Qihoo Search Monetization - Overview of Qihoo 360's progress in attracting new search advertisers and boosting pricing, including paid campaign performance feedback, and hurdles preventing greater acceleration in these areas.

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China Online Gaming Matrix - Q1 2014

China's online gaming market revenues reached RMB 57 billion (USD 9.1 billion) in 2012, up 33% YoY, and are expected to grow approximately 21% YoY to RMB 69 billion (USD 11.4 billion) in 2013, and to exceed RMB 103 billion by 2016. Improved Internet penetration exceeding 46%, or over 616 million Internet users, as of the end of 2013, and rising average income will help drive continued growth of the domestic market.

To help investors, industry analysts, and enterprises track performance of China's burgeoning number of online games, game operators, and game developers, Marbridge has developed its China Online Gaming Matrix.

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Chinese Paid Search Report - Q3 2013

Based on extensive interviews with an established panel of top search engine marketing professionals, empirical research of the major Chinese search engines' new platforms and features, and Marbridge's daily coverage of Chinese search-related news and announcements, Marbridge's Quarterly Chinese Paid Search Survey Report helps readers understand where China's paid search market is heading and which search engines are best positioned to gain traffic and revenue market share.

The Q3 2013 issue of the report - released October 28, 2013 - examines Qihoo 360's steady climb in search query share and new initiatives for increasing both traffic and revenue share, Baidu's strategies to maintain market share and better monetize mobile search traffic, and Sogou and Tencent's growth prospects after the September merger of their search platforms. A partial selection of featured topics includes:

  • Qihoo Search Platform Development - Detailed explanation of the new, often "unconventional" traffic acquisition strategies, search products, and partnerships Qihoo 360 has developed during the quarter.

  • Qihoo Search Monetization - Overview of Qihoo 360's progress in attracting new search advertisers and boosting pricing, including paid campaign performance feedback, and hurdles preventing greater acceleration in these areas.

  • Baidu Mobile Initiatives - Assessment of Baidu's development efforts in the mobile internet sector, with particular focus on strategies for driving heavier advertiser spend on mobile search.

  • Sogou-Soso Search Merger - Analysis of how Tencent's USD 448 mln investment and injection of select Tencent (Soso) search assets in Sogou will benefit both Tencent and Sogou.

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China Online Gaming Matrix - Q4 2013

China's online gaming market revenues reached RMB 56.96 billion (USD 9.1 billion) in 2012, up 32.9% from RMB 42.85 billion (USD 6.8 billion) in 2011, and are expected to rise to over RMB 100 billion (USD 16.1 billion) in the next five years. Improved Internet penetration of approximately 42%, or 564 million Internet users, as of the end of 2012, and rising average income will help drive continued growth of the domestic market.

To help investors, industry analysts, and enterprises track performance of China's burgeoning number of online games, game operators, and game developers, Marbridge has developed its China Online Gaming Matrix.

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Chinese Paid Search Report - Q2 2013

Based on extensive interviews with an established panel of top search engine marketing professionals, empirical research of the major Chinese search engines' new platforms and features, and Marbridge's daily coverage of Chinese search-related news and announcements, Marbridge's Quarterly Chinese Paid Search Survey Report helps readers understand where China's paid search market is heading and which search engines are best positioned to gain traffic and revenue market share.

The Q2 2013 issue of the report - released July 23, 2013 - examines Qihoo 360's first full quarter of SEM platform monetization (many advertisers completed account set-up only part way through Q1) and initiatives to carve out greater traffic and revenue share, Baidu's strategies to maintain market share and revenue growth, and the potential for an acquisition of Sogou to significantly alter market dynamics. A partial selection of featured topics includes:

  • Qihoo Search Platform Development - Detailed explanation of the new traffic acquisition strategies, search products, and partnerships Qihoo 360 has developed during the quarter.

  • Qihoo Search Monetization - Overview of Qihoo 360's progress in attracting new search advertisers and boosting pricing, including paid campaign performance feedback, and hurdles preventing greater acceleration in these areas.

  • Baidu Mobile Initiatives - Assessment of Baidu's development efforts in the mobile internet sector, including advertiser interest in and performance evaluation of the company's mobile ad products, and new Baidu strategies for driving heavier advertiser spend on mobile search.

  • Sogou Traffic Surge - Analysis of the most likely causes behind a recent surge in Sogou's search traffic.

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China Online Gaming Matrix - Q3 2013

China's online gaming market revenues reached RMB 56.96 billion (USD 9.1 billion) in 2012, up 32.9% from RMB 42.85 billion (USD 6.8 billion) in 2011, and are expected to rise to over RMB 100 billion (USD 16.1 billion) in the next five years. Improved Internet penetration of approximately 44%, or 591 million Internet users, as of the end of Q2 2013, rising average income, and greater emphasis on browser game development to reach less hard-core players will help drive continued growth of the domestic market.

To help investors, industry analysts, and enterprises track performance of China's burgeoning number of online games, game operators, and game developers, Marbridge has developed its China Online Gaming Matrix.

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Chinese Paid Search Report - Q1 2013

Based on extensive interviews with an established panel of top search engine marketing professionals, empirical research of the major Chinese search engines' new platforms and features, and Marbridge's daily coverage of Chinese search-related news and announcements, Marbridge's Quarterly Chinese Paid Search Survey Report helps readers understand where China's paid search market is heading and which search engines are best positioned to gain traffic and revenue market share.

Building on two solid quarters of advertiser feedback on Qihoo 360's free and paid trials, the Q1 2013 issue of the report - released April 24, 2013 - provides strong insights into Qihoo's prospects to effectively monetize its #2 position by query share in China's online search market, as well as the strategic initiatives Baidu and other rivals are taking to maintain revenue growth. A partial selection of featured topics includes:

  • Qihoo Search Platform Development - Detailed explanation of the new search products and partnerships Qihoo 360 has developed during the quarter.

  • Qihoo Search Monetization - Overview of Qihoo 360's progress in building out its sales network, establishing rebate and bonus spend policies, and attracting search advertisers, including paid campaign performance feedback.

  • Baidu Mobile Initiatives - Assessment of Baidu's development efforts in the mobile internet sector, including advertiser interest in and performance evaluation of the company's mobile ad products.

  • Disruptive Trends - Changes in advertiser outlook and strategy that may have a significant downside impact on Baidu and China's other general search providers in 2013.

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China Online Gaming Matrix - Q2 2013

China's online gaming market revenues reached RMB 56.96 billion (USD 9.1 billion) in 2012, up 32.9% from RMB 42.85 billion (USD 6.8 billion) in 2011, and are expected to rise to over RMB 100 billion (USD 16.1 billion) in the next five years. Improved Internet penetration of approximately 42%, or 564 million Internet users, as of the end of 2012, and rising average income will help drive continued growth of the domestic market.

To help investors, industry analysts, and enterprises track performance of China's burgeoning number of online games, game operators, and game developers, Marbridge has developed its China Online Gaming Matrix.

Read more...

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Chinese Paid Search Report - Q4 2012

Based on extensive interviews with an established panel of top search engine marketing professionals, empirical research of the major Chinese search engines' new platforms and features, and Marbridge's daily coverage of Chinese search-related news and announcements, Marbridge's Quarterly Chinese Paid Search Survey Report helps readers understand where China's paid search market is heading and which search engines are best positioned to gain traffic and revenue market share.

Over five months since Qihoo 360's mid-August entry into China's search market and poised at the end-of-year transition to new budgets, strategies, and rebate policies, the Q4 2012 issue of the report - released February 4, 2013 - provides a detailed analysis of how Qihoo's search platform and monetization plans are taking shape and impacting Baidu and other rivals. A partial selection of featured topics includes:

  • Qihoo Search Platform Development - Detailed explanation of the new search products and partnerships Qihoo 360 has developed during the quarter.

  • Qihoo Search Monetization Plan - Overview of search engine marketing (SEM) products Qihoo 360 has already launched, including free trial and paid campaign performance feedback.

  • Baidu 2013 Sales Growth Target - Evaluation of the challenges Baidu faces in achieving its 2013 revenue growth target and measures it is employing to reach it.

  • Baidu Mobile Initiatives - Assessment of Baidu's development efforts in the mobile internet sector, including advertiser interest in and performance evaluation of the company's mobile ad products.

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China Online Gaming Matrix - Q1 2013

China's online gaming market revenues reached RMB 56.96 billion (USD 9.1 billion) in 2012, up 32.9% from RMB 42.85 billion (USD 6.8 billion) in 2011, and are expected to rise to over RMB 100 billion (USD 16.1 billion) in the next five years. Improved Internet penetration of approximately 42%, or roughly 565 million Internet users, as of the end of 2012, and rising average income will help drive continued growth of the domestic market.

To help investors, industry analysts, and enterprises track performance of China's burgeoning number of online games, game operators, and game developers, Marbridge has developed its China Online Gaming Matrix.

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Chinese Paid Search Report - Q3 2012

Based on extensive interviews with an established panel of top search engine marketing professionals, empirical research of the major Chinese search engines' new platforms and features, and Marbridge's daily coverage of Chinese search-related news and announcements, Marbridge's Quarterly Chinese Paid Search Survey Report helps readers understand where China's paid search market is heading and which search engines are best positioned to gain traffic and revenue market share.

Coming on the heels of Qihoo 360's mid-August entry into China's search market and subsequent quick ramp-up of traffic share, the Q3 2012 issue of the report - released October 27, 2012 - gives particular emphasis to analyzing how Qihoo is positioning itself and what sort of threat it poses to Baidu and the other market incumbents. A partial selection of featured topics includes:

  • Qihoo Stealth Tactics - Detailed explanation of the stealth tactics Qihoo 360 is employing to outmaneuver its competitors.

  • Qihoo Search Technology - Competitive analysis of Qihoo's search technology and development team.

  • Qihoo Search Monetization Plan - Overview of search engine marketing (SEM) products Qihoo 360 is currently developing and expected time to launch.

  • Advertiser Interest in Qihoo SEM - Survey of advertiser interest in Qihoo SEM products, including proportion of quarterly budget advertisers estimate they would allocate to Qihoo.

  • Advertiser Spending Trends - Advertiser Q3 2012 spending trends and Q4 2012 spending forecasts by search engine.

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China Online Gaming Matrix - Q4 2012

China's online gaming market rebounded in 2011, growing 32.4% to RMB 42.85 billion (USD 6.8 billion), and is expected to achieve annual revenues of over RMB 50 billion (USD 7.94 billion) by 2015. Improved Internet penetration of 39.9%, or 538 million Internet users, as of the end of H1 2012, and rising average income will help drive continued growth of the domestic market. At the same time, Chinese game developers continue to aggressively pursue export markets, with 34 Chinese firms licensing or self-operating 131 online game titles in overseas markets in 2011, bringing in revenues of USD 360 million, up 56.5% over the 2010 figure. Revenues from domestically developed online games reached RMB 27.2 billion, up 40.7% YoY, and comprising 63.4% of all game revenues in China in 2011, beating performance of joint venture and foreign games for the seventh consecutive year.

To help investors, industry analysts, and enterprises track performance of China's burgeoning number of online games, game operators, and game developers, Marbridge has developed its China Online Gaming Matrix.

Read more...

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China Online Gaming Matrix - Q3 2012

China's online gaming market rebounded in 2011, growing 32.4% to RMB 42.85 billion (USD 6.8 billion), and is expected to achieve annual revenues of over RMB 50 billion (USD 7.94 billion) by 2015. Improved Internet penetration of 38.3%, or 513 million Internet users, as of the end of 2011, and rising average income will help drive continued growth of the domestic market. At the same time, Chinese game developers continue to aggressively pursue export markets, with 34 Chinese firms licensing or self-operating 131 online game titles in overseas markets in 2011, bringing in revenues of USD 360 million, up 56.5% over the 2010 figure. Revenues from domestically developed online games reached RMB 27.2 billion, up 40.7% YoY, and comprising 63.4% of all game revenues in China in 2011, beating performance of joint venture and foreign games for the seventh consecutive year.

To help investors, industry analysts, and enterprises track performance of China's burgeoning number of online games, game operators, and game developers, Marbridge has developed its China Online Gaming Matrix.

Read more...

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Chinese Paid Search Report - Q2 2012

Based on extensive interviews with an established panel of top search engine marketing professionals, empirical research of the major Chinese search engines' new platforms and features, and Marbridge's daily coverage of Chinese search-related news and announcements, Marbridge's Quarterly Chinese Paid Search Survey Report helps readers understand where China's paid search market is heading and which search engines are best positioned to gain revenue market share.

Featured topics covered in the Q2 2012 issue of the report - released July 22, 2012 - include:

  • Mobile Internet - Development and monetization status of Baidu mobile ad products, such as mobile Phoenix Nest and mobile click-to-call, and Baidu's newest strategic initiatives to strengthen its position in China's mobile Internet space.

  • Minority Players - Overview and analysis of the competitive strengths and weaknesses of Google, Sogou, and Soso, and the outlook for each to grow or maintain share in the China market.

  • Advertiser Spending Trends - Advertiser Q2 2012 spending trends and Q3 2012 spending forecasts by search engine.

  • Brand Link - Newest measures Baidu has implemented to further increase adoption of its popular Brand Link ad product.

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Chinese Paid Search Report - Q1 2012

Based on extensive interviews with an established panel of top search engine marketing professionals, empirical research of the major Chinese search engines' new platforms and features, and Marbridge's daily coverage of Chinese search-related news and announcements, Marbridge's Quarterly Chinese Paid Search Survey Report helps readers understand where China's paid search market is heading and which search engines are best positioned to gain revenue market share.

Featured topics covered in the Q1 2012 issue of the report - released April 22, 2012 - include:

  • Mobile Internet - Newest developments in Baidu's strategic efforts to take a dominant position in China's mobile Internet space, as smartphone penetration and mobile internet usage continue to ramp up.

  • Marriage of Social Networking and Search - Overview and analysis of the latest efforts by China's Internet giants to marry social networking and search platforms.

  • Advertiser Spending Trends - Advertiser Q1 2012 spending trends and Q2 2012 spending forecasts by search engine.

  • Brand Link - Pricing trends and measures Baidu has implemented to maximize monetization of its popular Brand Link product.

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China Online Gaming Matrix - Q2 2012

China's online gaming market rebounded in 2011, growing 32.4% to RMB 42.85 billion (USD 6.8 billion), and is expected to achieve annual revenues of over RMB 50 billion (USD 7.94 billion) by 2015. Improved Internet penetration of 38.3%, or 513 million Internet users, as of the end of 2011, and rising average income will help drive continued growth of the domestic market. At the same time, Chinese game developers continue to aggressively pursue export markets, with 34 Chinese firms licensing or self-operating 131 online game titles in overseas markets in 2011, bringing in revenues of USD 360 million, up 56.5% over the 2010 figure. Revenues from domestically developed online games reached RMB 27.2 billion, up 40.7% YoY, and comprising 63.4% of all game revenues in China in 2011, beating performance of joint venture and foreign games for the seventh consecutive year.

To help investors, industry analysts, and enterprises track performance of China's burgeoning number of online games, game operators, and game developers, Marbridge has developed its China Online Gaming Matrix.

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Chinese Paid Search Report - Q4 2011

Based on extensive interviews with an established panel of top search engine marketing professionals, empirical research of the major Chinese search engines' new platforms and features, and Marbridge's daily coverage of Chinese search-related news and announcements, Marbridge's Quarterly Chinese Paid Search Survey Report helps readers understand where China's paid search market is heading and which search engines are best positioned to gain revenue market share.

Featured topics covered in the Q4 2011 issue of the report - released February 14, 2012 - include:

  • Search Engine Channel Policy Changes - Changes in 2012 channel policy, including rebate and bonus spend rates, from China’s top search engines and how these moves will impact competitiveness and profits.

  • Mobile Search - Mobile search initiatives in development by Baidu and positioning of rivals like Tencent, now that smartphone penetration and mobile internet usage have begun to reach critical mass.

  • Advertiser Spending Trends - Advertiser Q4 2011 spending trends and Q1 2012 spending forecasts by search engine.

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China Online Gaming Matrix - Q1 2012

China's online gaming market rebounded in 2011, growing 32.4% to RMB 42.85 billion (USD 6.8 billion), and is expected to achieve annual revenues of over RMB 50 billion (USD 7.94 billion) by 2015. Improved Internet penetration of 38.3%, or 513 million Internet users, as of the end of 2011, and rising average income will help drive continued growth of the domestic market. At the same time, Chinese game developers continue to aggressively pursue export markets, with 34 Chinese firms licensing or self-operating 131 online game titles in overseas markets in 2011, bringing in revenues of USD 360 million, up 56.5% over the 2010 figure. Revenues from domestically developed online games reached RMB 27.2 billion, up 40.7% YoY, and comprising 63.4% of all game revenues in China in 2011, beating performance of joint venture and foreign games for the seventh consecutive year.

To help investors, industry analysts, and enterprises track performance of China's burgeoning number of online games, game operators, and game developers, Marbridge has developed its China Online Gaming Matrix.

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China Online Gaming Matrix - Q4 2011

China's online gaming market increased 26.3% to RMB 32.4 billion (USD 4.91 billion) in 2010, rose 23.5% year-on-year to RMB 18.5 billion (USD 2.86 billion) in H1 2011, and is expected to achieve annual revenues of over RMB 50 billion (USD 7.74 billion) by 2015. Improved Internet penetration, over 37%, or 500 million Internet users, as of the end of Q3 2011, and rising average income will help drive continued growth of the domestic market. At the same time, Chinese game developers continue to aggressively pursue export markets, with 34 Chinese firms licensing or self-operating 82 online game titles in overseas markets in 2010, bringing in revenues of USD 230 million - more than twice the 2009 total of USD 109 million.

To help investors, industry analysts, and enterprises track performance of China's burgeoning number of online games, game operators, and game developers, Marbridge has developed its China Online Gaming Matrix.

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Chinese Paid Search Report - Q3 2011

Based on extensive interviews with an established panel of top search engine marketing professionals, empirical research of the major Chinese search engines' new platforms and features, and Marbridge's daily coverage of Chinese search-related news and announcements, Marbridge's Quarterly Chinese Paid Search Survey Report helps readers understand where China's paid search market is heading and which search engines are best positioned to gain revenue market share.

Featured topics covered in the Q3 2011 issue of the report - released October 24, 2011 - include:

  • CCTV Expose Criticizing Baidu - Motivations behind the mid-August CCTV expose, subsequent MIIT announcement on potential regulation, and possible long-term impact on Baidu.

  • Rise of Sogou - Factors contributing to Sogou's strong gains in search engine market share by both revenue and query volume, and outlook for further share increases.

  • Advertiser Spending Trends - Advertiser Q3 2011 spending trends and Q4 2011 spending forecasts by search engine.

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Chinese Paid Search Report - Q2 2011

Based on extensive interviews with an established panel of top search engine marketing professionals, empirical research of the major Chinese search engines' new platforms and features, and Marbridge's daily coverage of Chinese search-related news and announcements, Marbridge's Quarterly Chinese Paid Search Survey Report helps readers understand where China's paid search market is heading and which search engines are best positioned to gain revenue market share.

Featured topics covered in the Q2 2011 issue of the report - to be released July 23, 2011 - include:

  • Baidu Prospects in Social Networking - Overview and analysis of Baidu's initiatives to gain traction in China's social networking market.

  • Google China's Performance in Web Search - Factors influencing Google's Chinese search market share and assessment of Google's newly adopted competitive measures.

  • Advertiser Spending Trends - Advertiser Q2 2011 spending trends and Q3 2011 spending forecasts by search engine.

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China Online Gaming Matrix - Q3 2011

China's online gaming market, although starting to see more modest growth rates, recorded a 39.4% revenue increase to RMB 25.6 billion (USD 3.75 billion) in 2009, and 26.3% to RMB 32.4 billion (USD 4.91 billion) in 2010. Improved Internet penetration, 36.2%, or 485 million Internet users, as of the end of H1 2011, and rising average income will help fuel sustained growth of the domestic market. At the same time, Chinese game developers continue to aggressively pursue export markets, with 34 Chinese firms licensing or self-operating 82 online game titles in overseas markets in 2010, bringing in revenues of USD 230 million - more than twice the 2009 total of USD 109 million.

To help investors, industry analysts, and enterprises track performance of China's burgeoning number of online games, game operators, and game developers, Marbridge has developed its China Online Gaming Matrix.

Read more...

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Chinese Paid Search Report - Q1 2011

Based on extensive interviews with an established panel of top search engine marketing professionals, empirical research of the major Chinese search engines' new platforms and features, and Marbridge's daily coverage of Chinese search-related news and announcements, Marbridge's Quarterly Chinese Paid Search Survey Report helps readers understand where China's paid search market is heading and which search engines are best positioned to gain revenue market share.

Featured topics covered in the Q1 2011 issue of the report - to be released April 25, 2011 - include:

  • Potential Threats to Baidu Hegemony - Competitive and regulatory factors that could challenge Baidu's near-monopoly status in China's search market.

  • Google China's Prospects in Web Search - New factors putting greater downward pressure on Google's market share in China and fresh approaches the company has adopted in response.

  • Advertiser Spending Trends - Advertiser Q1 2011 spending trends and Q2 2011 spending forecasts by search engine.

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China Online Gaming Matrix - Q2 2011

China's online gaming market, although starting to see more modest growth rates, recorded a 39.4% revenue increase to RMB 25.6 billion (USD 3.75 billion) in 2009, and 26.3% to RMB 32.4 billion (USD 4.91 billion) in 2010. Improved Internet penetration, 34.3% as of the end of 2010, and rising average income will help fuel sustained growth of the domestic market. At the same time, Chinese game developers continue to aggressively pursue export markets, with 34 Chinese firms licensing or self-operating 82 online game titles in overseas markets in 2010, bringing in revenues of USD 230 million - more than twice the 2009 total of USD 109 million.

To help investors, industry analysts, and enterprises track performance of China's burgeoning number of online games, game operators, and game developers, Marbridge has developed its China Online Gaming Matrix.

Read more...

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Chinese Paid Search Report - Q4 2010

Based on extensive interviews with an established panel of top search engine marketing professionals, empirical research of the major Chinese search engines' new platforms and features, and Marbridge's daily coverage of Chinese search-related news and announcements, Marbridge's Quarterly Chinese Paid Search Survey Report helps readers understand where China's paid search market is heading and which search engines are best positioned to gain revenue market share.

Featured topics covered in the Q4 2010 issue of the report - to be released January 28, 2011 - include:

  • Google's Shifting China Strategy - Changes in strategy aimed at adapting to the unique characteristics of the China market.
  • New Alliances in a Shifting Landscape - New cross-industry alliances as rapid growth in e-commerce, microblogging, and other sectors impacts the search industry.
  • Advertiser Spending Trends - Advertiser Q4 2010 spending trends and Q1 2011 spending forecasts by search engine.

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2010 Chinese Microblogging Market Report

China’s microblogging sector, which saw gradual development over the past several years, has expanded rapidly in 2010, reaching over 40 million users by September. While most of China's microblogging operators remain focused on ramping up user bases before beginning to monetize, several have already begun using their microblogging platforms to drive traffic to other paid and ad-supported services.

Published in November, Marbridge's 2010 Chinese Microblogging Market Report provides a detailed, 53-page overview and analysis of the Chinese microblogging sector, including:

  • Market Size (Users) and Growth Forecasts
  • Market Growth Drivers
  • Revenue Models
  • Differentiating Features
  • Competitive Positioning
  • Profiles of 9 Major Platforms

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Chinese Paid Search Report - Q3 2010

Based on extensive interviews with an established panel of top search engine marketing professionals, empirical research of the major Chinese search engines' new platforms and features, and Marbridge's daily coverage of Chinese search-related news and announcements, Marbridge's Quarterly Chinese Paid Search Survey Report helps readers understand where China's paid search market is heading and which search engines are best positioned to gain revenue market share.

Featured topics covered in the Q3 2010 issue of the report - released in October 2010 - include:

  • Google's Competitive Status - Changes in traffic and advertiser enthusiasm for Google.
  • Advertiser Spending Trends - Advertiser Q3 spending trends and Q4 spending forecasts by search engine.
  • New Competition - Market impact of newly launched search platforms, such as e-commerce giant Taobao's Etao and the Sogou-Alibaba joint venture.

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Chinese Paid Search Report - Q2 2010

Based on extensive interviews with an established panel of top search engine marketing professionals, empirical research of the major Chinese search engines' new platforms and features, and Marbridge's daily coverage of Chinese search-related news and announcements, Marbridge's Quarterly Chinese Paid Search Survey Report helps readers understand where China's paid search market is heading and which search engines are best positioned to gain revenue market share.

Featured topics covered in the Q2 2010 issue of the report - released in July 2010 - include:

  • Google's Competitive Status - Changes in partnerships, reseller relationships, and both staff and client retention.
  • Advertiser Spending Trends - Advertiser Q2 spending trends and Q3 spending forecasts by search engine.
  • Battlefields - Developments in areas of strategic importance, including map, image, and real-time search, and IME.

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Q1 2010 Chinese Paid Search Report

Based on extensive interviews with an established panel of top search engine marketing professionals, empirical research of the major Chinese search engines' new platforms and features, and Marbridge's daily coverage of Chinese search-related news and announcements, Marbridge's Quarterly Chinese Paid Search Survey Report helps readers understand where China's paid search market is heading and which search engines are best positioned to gain revenue market share.

Featured topics covered in the Q1 2010 issue of the report - released in April 2010 - include:

  • Google.cn Redirect to Hong Kong - Impact on user experience and advertiser budgeting decisions.
  • Advertiser Spending Trends - Advertiser Q1 spending trends and Q2 spending forecasts by search engine.
  • Baidu Phoenix Nest - Assessment of Phoenix Nest platform performance, including changes in CPC, CTR, and ROI.

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Q4 2009 Chinese Paid Search Report

Based on extensive interviews with an established panel of top search engine marketing professionals, empirical research of the major Chinese search engines' new platforms and features, and Marbridge's daily coverage of Chinese search-related news and announcements, Marbridge's Quarterly Chinese Paid Search Survey Report helps readers understand where China's paid search market is heading and which search engines are best positioned to gain revenue market share.

Featured topics covered in the Q4 2009 issue of the report include:

  • Phoenix Nest - Impact of the full transition to Phoenix Nest on Baidu's performance.
  • Google's Potential Departure - Status of deliberations on Google's future course in China.
  • 2010 SEM Budget Planning - Early indication of expected increase/decrease in 2010 SEM budgets.

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Q3 2009 Chinese Paid Search Report

Based on extensive interviews with an established panel of top search engine marketing professionals, empirical research of the major Chinese search engines' new platforms and features, and Marbridge's daily coverage of Chinese search-related news and announcements, Marbridge's Quarterly Chinese Paid Search Survey Report helps readers understand where China's paid search market is heading and which search engines are best positioned to gain revenue market share.

Featured topics covered in the Q3 2009 issue of the report include:

  • Phoenix Nest - Comparison of CPC and ROI between Baidu Classic and Phoenix Nest.
  • Baidu's Government Relations - Baidu's key initiatives for strengthening government relations.
  • Q4 2009 SEM Budget Forecast - Advertiser forecasts for expected QoQ change in Q4 2009 SEM budgets.

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Q2 2009 Chinese Paid Search Report

Based on extensive interviews with an established panel of top search engine marketing professionals, empirical research of the major Chinese search engines' new platforms and features, and Marbridge's daily coverage of Chinese search-related news and announcements, Marbridge's Quarterly Chinese Paid Search Survey Report helps readers understand where China's paid search market is heading and which search engines are best positioned to gain revenue market share.

Featured topics covered in the Q3 2009 issue of the report include:

  • Rebate Policies - Impact of Google and Baidu rebate policies on advertiser spending decisions.
  • Search Market Maturation - Shift in ratio of search engine marketing (SEM) spend to total online advertising spend.
  • Q3 2009 SEM Budget Forecast - Advertiser forecasts for expected QoQ change in Q3 2009 SEM budgets.

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2008 China Search Engine Report

One of the most reliable studies of the Chinese Online Search Market available, this report is compiled from surveys of over 4,100 users in 18 major cities across China. Expanding on earlier iterations of this study, this new report covers not only the top-tier markets of Beijing, Shanghai, and Guangzhou, but also a representative sample of second-tier eastern coastal cities, Yangtze and Pearl River Delta cities, central provincial capitals, and western regional hubs. Completed in September 2008, it provides more than 125 pages of detailed information and tables on:

  • Market share between Baidu, Google and other search engines.
  • Demographic differences between users of Baidu, Google, and other search engines.
  • Usage patterns of Chinese search users.
  • Brand recognition among Chinese search users.

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China Online Gaming Matrix - Q1 2011

China's online gaming market, although starting to see more modest growth rates, recorded a 39.4% revenue increase to RMB 25.6 billion (USD 3.75 billion) in 2009, and 26.3% to RMB 32.4 billion (USD 4.91 billion) in 2010. Improved Internet penetration, 34.3% as of the end of 2010, and rising average income will help fuel sustained growth of the domestic market. At the same time, Chinese game developers continue to aggressively pursue export markets, with 34 Chinese firms licensing or self-operating 82 online game titles in overseas markets in 2010, bringing in revenues of USD 230 million - more than twice the 2009 total of USD 109 million.

To help investors, industry analysts, and enterprises track performance of China's burgeoning number of online games, game operators, and game developers, Marbridge has developed its China Online Gaming Matrix.

Read more...

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2007 China Search Engine Report

One of the most reliable studies of the Chinese Search Market available, this report is compiled from surveys of over 2800 users in the major markets of Beijing, Shanghai, and Guangzhou. Completed in September 2007, it provides more than 85 pages of detailed information and tables on:

  • Market share between Baidu, Google and other search engines.
  • Demographic differences between users of Baidu, Google, and other search engines.
  • Usage patterns of Chinese search users.
  • Brand recognition among Chinese search users.

Read more...