Making good decisions in the China market requires strong, unbiased market intelligence. Marbridge combines rigorously cross-checked primary and secondary research with years of Chinese telecom and IT market experience to bring you custom and off-the-shelf reports that explain the facts, not the hype.
China Wireless Market Reports
2007 Chinese Mobile Advertising Report
China's mobile advertising market, supported by a surge in the mobile subscriber base to over 530 mln and active WAP users to over 40 mln, is on track to grow over 40% in 2007 and 55% in 2008. Published in October 2007, the 2007 Chinese Mobile Advertising Report provides a detailed, 196-page overview of the Chinese mobile marketing and advertising sector, including:
- SMS, MMS, and WAP Push
- WAP, Mobile Search, and Mobile Video
- 2D Barcode, LBS, and Mobile In-Game Ads
- Market Size and Growth Forecasts
- Company Profiles of over 35 Major Industry Players
- Network and Platform Infrastructure Development Status
- Case Studies
China Internet Market Reports
Q4 2009 Chinese Paid Search Report
Based on extensive interviews with an established panel of top search engine marketing professionals, empirical research of the major Chinese search engines' new platforms and features, and Marbridge's daily coverage of Chinese search-related news and announcements, Marbridge's Quarterly Chinese Paid Search Survey Report helps readers understand where China's paid search market is heading and which search engines are best positioned to gain revenue market share.
Featured topics covered in the Q4 2009 issue of the report include:
- Phoenix Nest - Impact of the full transition to Phoenix Nest on Baidu's performance.
- Google's Potential Departure - Status of deliberations on Google's future course in China.
- 2010 SEM Budget Planning - Early indication of expected increase/decrease in 2010 SEM budgets.
Q3 2009 Chinese Paid Search Report
Based on extensive interviews with an established panel of top search engine marketing professionals, empirical research of the major Chinese search engines' new platforms and features, and Marbridge's daily coverage of Chinese search-related news and announcements, Marbridge's Quarterly Chinese Paid Search Survey Report helps readers understand where China's paid search market is heading and which search engines are best positioned to gain revenue market share.
Featured topics covered in the Q3 2009 issue of the report include:
- Phoenix Nest - Comparison of CPC and ROI between Baidu Classic and Phoenix Nest.
- Baidu's Government Relations - Baidu's key initiatives for strengthening government relations.
- Q4 2009 SEM Budget Forecast - Advertiser forecasts for expected QoQ change in Q4 2009 SEM budgets.
Q2 2009 Chinese Paid Search Report
Based on extensive interviews with an established panel of top search engine marketing professionals, empirical research of the major Chinese search engines' new platforms and features, and Marbridge's daily coverage of Chinese search-related news and announcements, Marbridge's Quarterly Chinese Paid Search Survey Report helps readers understand where China's paid search market is heading and which search engines are best positioned to gain revenue market share.
Featured topics covered in the Q3 2009 issue of the report include:
- Rebate Policies - Impact of Google and Baidu rebate policies on advertiser spending decisions.
- Search Market Maturation - Shift in ratio of search engine marketing (SEM) spend to total online advertising spend.
- Q3 2009 SEM Budget Forecast - Advertiser forecasts for expected QoQ change in Q3 2009 SEM budgets.
China Online Gaming Matrix
China's online gaming market continues to enjoy robust growth, increasing 39.4% in 2009 to RMB 25.6 billion (USD 3.75 billion), and expected to grow 19.5% to RMB 30.6 billion (USD 4.49 billion) in 2010. Improved Internet penetration, 28.9% as of the end of 2009, and rising average income will help fuel sustained growth of the market.
To help investors, industry analysts, and enterprises track performance of China's burgeoning number of online games, game operators, and game developers, Marbridge has developed its China Online Gaming Matrix.