Marbridge Daily

<- January 05, 2010 ->

Disney Opens Taobao Store

Sina Tech, 1/05/10

Disney today announced the official opening of their flagship store on Hangzhou-based e-commerce website Taobao, with over 5,000 different Disney-authorized products now being sold. Guangzhou-based retail agent Midway Enterprises is responsible for the operation of this official flagship Disney China store. In addition promoting its own existing products through Taobao, Disney will also increase promotion efforts for "localized products," this year releasing many products related to the Chinese-zodiac Year of the Tiger.

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