Marbridge Consulting, 1/31/11
China Mobile's (NYSE: CHL; 0941.HK) mobile game portal has released its "Mobile Game Weekly Download Ranking" for the week ending January 30, 2011.
China Mobile offers both à la carte and package pricing for the games on its mobile gaming portal. À la carte prices range from RMB 2 to 15, while package pricing ranges from RMB 5-15 for bundles of 4-10 games. For example, one RMB 10 package offers six games originally priced at RMB 3 per game. The most common file types are Java (jar, jad) and Symbian (sis, sisx).
The total number of games offered, and break-down by category, on China Mobile's mobile gaming portal during the week was as follows:
|Multi-player online games
|Free trial-play games
||Sanjie Chuanshuo 2
||Tian Jie Online
||Doraemon Haidaodao Damaoxian
||Zhanshen Fengmo Lu II
||Yi Sanguo Online
||Zhen - Zhanshen Wushuang
||Siwang Qishi 2 - Bingshuang Julong
||Baoxiao Xiyou Zhi Dahua Meihouwang
Free trial play games are free to download, but users must pay to continue when reaching a certain level or after a certain period of time. ACG = Advanced Casual Game; MMO = Massive Multi-player Online Game.
China Mobile offers three websites where users can download mobile games: its "Mobile Market" mobile app store (mm.10086.cn), "Mobile Game Portal" (game.10086.cn), and "Monternet" (www.monternet.com) wireless value-added services portal, although the Monternet features only about ten mobile games. China Mobile sets a higher threshold for games on the mobile gaming portal - most of the games are provided by companies, while most of those on its app store are provided by individuals - and promotes them more aggressively than it does for games on its mobile apps platform.