Marbridge Daily

<- February 12, 2011 ->

China's Mobile Internet Users Reach 288 Mln in Q4 2010

Netease Tech, 2/12/11

According to figures released by market research firm Analysys International, China's mobile internet user base grew 19% YoY to reach 288 mln in Q4 2010, with growth of 41% compared to the same period in 2009.


China’s Mobile Internet Users Q1-Q4 2010


Date Q1 2010 Q2 2010 Q3 2010 Q4 2010
Users (mln) 206 214 243 288
QoQ 0.5% 3.9% 13.6% 18.5%


China’s Mobile Internet Market Size* 2009 - 2013

Date 2009 2010 2011F 2012F 2013F
Users (mln) 205 288 431 606 749
Y o Y 104.1% 40.5% 49.7% 40.6% 23.6%
Revenue (bln/RMB) 38.8 63.7 122.2 220.2 320.4
YoY 89.3% 64.2% 91.8% 80.2% 45.5%

* Mobile Internet Market Size is comprised of four parts: data fees, m-commerce transaction fees, advertising revenue, and other user fees.


2010 China’s Mobile Internet Market Breakdown by Category**


Mobile Revenue Share
Music (not included CRT) 52.9%
M-Commerce 12.0%
Gaming 10.2%
Literature 8.8%
IM 5.3%
Ads 3.3%
Mail 2.7%
Securities 1.1%
Others 3.8%

** Does not include data fees.

Note: CRT=Color Ring Tone

 
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