Marbridge Daily

<- May 07, 2012 ->

Huawei Device to Segment Handset Brands

Beijing Times, 5/07/12

Richard Yu, chairman of Chinese telecom equipment and terminal manufacturer Huawei's terminal subsidiary, Huawei Device, has revealed on his personal verified microblog that Huawei plans to segment its handset business into three separate brands. According to Yu, Huawei's tentative plan would involve spinning off its high-end P-series and D-series handsets under a new brand name, "Ascend," while low-end handsets would be sold under the Huawei brand and mid-range phones would be sold under the Huawei Honor brand name.

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