Kee Ever Bright Abandons Acquisition of Browser Game Developer 7Road

Kee Ever Bright, 11/18/15

Kunshan-based plastic and rubber manufacturer Kee Ever Bright Decorative Technology (002464.SZ) has officially announced the cancellation of its plans to acquire browser game developer and operator 7Road Technology, owned by Shanghai Yong Chong Investment Center LP. Kee Ever Bright stated that due to an insufficient amount of time to complete the relevant audits and evaluations, it was unable to release the preliminary acquisition plan within the agreed upon trading halt period. Therefore, in accordance with regulations, it has decided to terminate this large-scale asset restructuring project. Kee Ever Bright resumed trading today, and said it would not plan any large-scale asset restructuring projects within 6 months of resuming trading.

Editor's Note: For more information on this topic, please see "Kee Everbright to Acquire Browser Game Developer 7Road," MD 9/18/15 issue.

Keywords: browser game Yong Chong Investment Internet 7Road Kee Ever Bright 002464.SZ M&A online gaming

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