JD.com's Ochama and Blokker Further Expand B2C Omni-Channel Collaboration
JD.com, 3/31/23
Chinese B2C e-commerce platform operator and retail infrastructure service provider JD.com (Nasdaq: JD; 9618.HK) has announced that leading Dutch retail chain Blokker and JD.com's Europe-based B2C omni-channel retail platform Ochama are expanding their collaboration while marking a major milestone with the opening of the 200th Ochama x Blokker pick-up point at Blokker stores. The collaboration has exceeded expectations, as the original goal was to establish 50 pick-ups within a month. Today, the 200th Pick-up Go was opened at Blokker Goirle. The two parties aim to add more Blokker stores to Ochama's pick-up point network and fulfill 100,000 orders by the end of June.
In 2022, the companies launched a pilot program allowing customers to pick-up Ochama-ordered groceries at Blokker stores and Blokker to sell its products through Ochama's online shop, with the aim to bring together the convenience of online and physical shopping for consumers. Since the first pick-up point opened in The Hague, the concept has now been introduced throughout the country.
During JD.com's Singles' Day promotion last November, revenue from the original four flagship Blokker pick-up points increased by 200% compared to September. In the past two months, the compound weekly growth rate of revenue at the newly added 50 Blokker pick-up points in February has reached 70%.
"Since launching this collaboration, we have seen a significant increase in both revenue and the number of orders," says Danny Zhang, CEO of Ochama. "Consumers are taking advantage of the food and fresh produce assortment that's being offered and we are seeing new traffic to the offline stores, as well."
Keywords: e-commerce Internet retail B2C Europe JD.com JD 9618.HK Ochama Blokker Netherlands overseas Danny Zhang
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