Huami Announces Name Change to Zepp Health
Huami, 2/25/21
Chinese wearable device manufacturer Huami Corporation (NYSE: HMI), an affiliate of Android device maker Xiaomi (1810.HK), today announced it is changing its name internationally to Zepp Health Corp and the ticker symbol of its American depositary shares listed on the NYSE to "ZEPP" to better reflect its deepening commitment to connecting health with technology, expansion of its current product portfolio, and its growth in serving the industrial healthcare technology market. Additionally, "Zepp" is a name that is easy to remember, transcending languages, cultures and borders.
As a leading smart health technology firm, Zepp Health encompasses the company's new direction to emphasize the use of technology to measure biometrics and make actionable recommendations to improve clinical health outcomes. Zepp Health has developed a platform of proprietary technology including AI chips, biometric sensors, and health data algorithms, which drives a broadening line of smart health products for consumers, and analytics services for insurers, healthcare providers, employers, drug and treatment companies and many others, which will now extend to the industrial health technology market.
Zepp, an international brand founded in Silicon Valley in 2011, has a dedicated global following of athletes that utilize its sensors to monitor their performance, especially in golf, baseball and tennis. With that, Zepp has expanded to offer high-end smartwatches and digital health management services, leveraging the hardware and software technology powering its data health solutions. In 2020, the brand unveiled the Zepp E and Zepp Z line of high-end smartwatches, as well as a mobile application for digital health management and services.
"Our mission has been to connect health with technology," said Zepp Health Chairman & CEO HUANG Wang. "I believe the industrial health technology space represents a tremendous opportunity for us to apply our expertise in precision sensors, biometrics, AI chips and engineering capabilities focused on miniaturization and health data analytics. The evolution and repositioning of the company to Zepp Health more clearly articulates our mission to investors, partners and customers, as we are now well positioned to solve the biggest challenges facing the health technology industry."
Over the past several years, the company has signed strategic partnerships to extend the brand's reach into various industries - from insurance to medical imaging and more, including PAI Health, Prudential Corporation Asia, Promaxo and Hyperfine. These strategic partnerships will deliver new revenue streams as Zepp Health moves beyond consumer wearables and positions itself to capture the global industrial health technology market.
Zepp Health will launch an updated corporate website and new visual identity later in 2021.
Keywords: Zepp Health hardware Xiaomi Huang Wang Huami HMI 1810.HK branding wearable computer
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