Kongzhong to Increase Mobile Game Revenue Percentage
Tencent Tech, 11/18/08
Wang Leilei, CEO of Chinese WAP portal and wireless value-added services provider Kongzhong (Nasdaq: KONG), stated in the company's Q3 2008 financial results conference call that the company expects mobile gaming revenues to account for 20-25% of total operating revenues in 2009. In Q3 this year, revenues from mobile games accounted for 10% of total operating revenues.
In the same call, Kongzhong CFO, Sam Sun, also stated that in 2007 and 2008, Kongzhong spent USD 10 mln and USD 20 mln respectively on promoting its Kong.net brand. This spending will see a significant decrease in 2009.
Editor's Note: Kongzhong's net revenues in Q3 2008 reached USD 25.05 mln. Mobile game revenues in the quarter came to USD 2.37 mln. For more background, please see "Kongzhong Records Q3 2008 Loss of USD 22 mln", MD 11/18/08 issue.
Keywords: Sam Sun 2009 KONG Kong.net Kongzhong mobile gaming Wang Leilei WAP portal wireless WVAS