Japan TV Stations Consider Anti-Piracy Strategies for China
Sina Tech, 12/31/08
According to Japanese media reports, Nippon Television (NTV) and the Japanese content provider representative Content Overseas Distribution Association (CODA), are actively considering strategies to deal with the illegal broadcast of Japanese television series and animation on Chinese video-sharing websites such as Youku and Tudou. CODA stated that the websites provide unauthorized access to recently broadcast copyrighted Japanese programming.
According to the media reports, a key word search of "Japanese television series" on Youku and Tudou brings up over 100,000 results, and the sites even provide dedicated pages related to Japanese shows.
At the beginning of 2008, the Japanese Broadcasting Corporation (NHK) opted to discuss the copyright issues in-person by sending representatives to China to open negotiations and sign agreements with several websites on the condition they delete infringing content. The Chinese websites involved in the negotiations at the time deleted most of the offending material.
In addition to the NHK, the Japanese National Association of Commercial Broadcasters, an alliance formed by commercial Japanese television stations, is also analyzing strategies to deal with the issue.
Keywords: Content Overseas Distribution Association National Association of Commercial Broadcasters NHK Nippon Television animation content provider copyright Internet piracy Tudou Youku online video
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