Lenovo Forms Gaming Console Subsidiary
Sina Tech, 8/09/10
Lenovo (0992.HK) has announced that Legend Holdings and Legend Capital have jointly invested in a new company, Beijing eedoo Technology Ltd., to develop a 3D motion-controlled home gaming console. The console, called the eBox, will be announced this November and hit shelves next year.
eedoo emerged out of the gaming and multimedia department within Lenovo's software and peripherals division, and the eBox is part of Lenovo's strategy for the digital household following network convergence. Work began on the console in March of last year.
An anonymous source within the new firm said there are currently over 40 employees, mostly from Lenovo.
Jack Luo, president of eedoo, said that the company's main business will be development and sales of the eBox home motion-controlled entertainment center, and the provision to consumers of digital entertainment products and online services centered on TV-based gaming.
Luo added that eBox will be available through major retailers, offer Chinese-language games and content, and superior quality, sales channels and after-sales service.
Luo said that 16 gaming companies in eight different countries have signed up to develop single-player and interactive games, with a catalog of nearly 100 games, including dozens of MMORPGs.
Keywords: Jack Luo game console convergence digital entertainment hardware Lenovo Legend Capital Legend Holdings 0992.HK 3D game television MMORPG eedoo eBox
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