MediaV Lands RMB 100 Mln Second-Round Funding

Sina Tech, 8/18/10

Shanghai-based online advertising firm MediaV announced that it has received funding from GGV Capital and LightSpeed Venture Partners totaling more than RMB 100 mln - the company's second round of funding, following an initial investment by LightSpeed last year.

MediaV announced that Wang Nan, former VP of Beijing Dentsu's online advertising firm &C. ("Et-cetera"), will serve as VP of MediaV. The company also announced AdViva, an ad management system for advertisers, PubViva, an ad management system for webmasters, and DealViva, an open online advertising platform.

Editor's Note: Established in early 2009, MediaV is an ad technology and services organization focused on provision of highly targeted marketing and digital marketing. The company's sales and R&D divisions are based in Shanghai, with branches in Beijing, Shenzhen, Guangzhou, and Nanjing.

Keywords: MediaV Wang Nan LightSpeed Venture Partners VC Internet funding online advertising Dentsu GGV Capital second-round

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