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OkayBuy CEO: 2010 Sales Up 500% YoY

Sina Tech, 10/29/10

Li Shubin, CEO of Beijing-based online apparel retailer Okaybuy, has revealed that sales this year are up 500% YoY, reaching RMB 200 mln. Sales in 2011 are expected to be over 300% higher YoY compared to this year. Established in August 2007, Okaybuy has 110 employees, and has over 200,000 pairs of shoes in its warehouses. Okaybuy does not operate its own distribution network but partners with third-party firms. 60% of Okaybuy customers are located in second-tier and third-tier cities.

Keywords: e-commerce revenue apparel Internet OkayBuy Li Shubin 2nd tier 3rd tier logistics B2C

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