AirMedia, CCTV Partner on Air Travel TV Programming

PR Newswire, 12/07/10

Chinese digital media network operator AirMedia Group (Nasdaq: AMCN) and CCTV subsidiary China Central Television International Mobile today announced a strategic partnership to operate a TV channel of CCTV Mobile Media ("CCTV Air Channel") to broadcast TV programs to air travelers in China. The partnership agreement has a term of 15 years until November 28, 2025.

CCTV Air Channel will be run based on AirMedia's network of digital TV screens in airports and digital TV screens on airplanes. CCTV Mobile Media will be responsible for program planning, production, and broadcasting. AirMedia will operate exclusively the advertising business of CCTV Air TV Channel. Furthermore, according to the agreement, all advertising revenue generated under this partnership will be allocated fully to AirMedia.

Keywords: AirMedia television CCTV Mobile Media CCTV AMCN out-of-home display digital media advertising

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