Alipay Launches Reward Points Platform

Sina Tech, 12/28/10

Online payment platform and Alibaba Group subsidiary Alipay has launched a "Jifen Bao" reward points system at subdomain jf.alipay.com. Users will be able to use the points towards purchases on Alibaba's C2C & B2C e-commerce site Taobao.

Liu Ling, who oversees the reward points operation, said Alipay users can earn points through making online purchases, account deposits, and bill and credit card payments. The points can be used for discounts on Taobao purchases.

Liu said Alipay's reward points can be exchanged for reward points on other websites, allowing users of two different reward point systems, for example China Telecom's (NYSE: CHA; 0728.HK) and Minsheng Bank's, to purchase gifts for one another using "Jifen Bao."

Keywords: marketing e-commerce Taobao Internet Alipay B2C C2C online payment Alibaba Group e-payment reward

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