Baidu, Sina Sign Mobile-focused Strategic Partnership

36kr, 7/31/12

Chinese search giant Baidu (Nasdaq: BIDU) has announced a strategic cooperation agreement with Internet and wireless firm Sina (Nasdaq: SINA). Key details of the agreement are as follows:

1. The iAsk search function on Sina's mobile sites will use Baidu as the default search engine; once the user enters a search term, the system will jump to the results page of Baidu mobile search.

2. Baidu's cloud platform for mobile terminals will pre-install Sina's Weibo microblogging client.

3. Baidu's mobile app platform will carry Sina's various mobile clients; high traffic to the platform is expected to drive a major boost in downloads of Sina's apps.

4. Baidu and Sina will integrate certain aspects of their respective open platforms.

Keywords: Internet wireless iAsk Baidu mobile search Sina BIDU microblogging mobile application

Feedback

Sending

Disclaimer

The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily