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Rumor: Baihe to Invest in Film Production

Tencent Tech, 10/12/12

A source inside Beijing-based online dating site Baihe Online Science & Technology revealed today that Baihe is considering investment in new film projects, and is seeking new profit models.

The source said that Baihe had made a major investment and sponsored product placement in the 2012 Valentine's Day film I Do, which the source said made the company RMB 5 mln in profits in addition to serving as a promotional vehicle for the dating site.

Keywords: television business model Internet Baihe film production online matchmaking

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