Aibang Achieves Overall Profitability

Ebrun, 10/22/12

Ma Haiping, COO of Chinese local search service Aibang, has disclosed that the platform (including PC and mobile clients) achieved overall profitability in September, but Aibang's mobile product will require another 1-2 years before it achieves independent profitability. Aibang's mobile platform currently accounts for approximately 50% of total traffic.

Aibang currently has two mobile products: Aibang Traffic and Aibang Nearby. The former, released in 2009, has reached nearly 10 mln downloads, while the latter, formerly called Aibang Life, also has been downloaded approximately 10 mln times.

Editor's Note: For more background on this topic, please see "Aibang Shifts Strategy to Services Search Business" MD 8/06/12 issue.

Keywords: Internet local search wireless Aibang Ma Haiping online search

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