Marbridge Daily

November 05, 2012

CNZZ: Qihoo 360 Takes 10% of China's October Search Traffic

CNZZ, 11/05/12

Chinese internet services and security software provider Qihoo 360 (NYSE: QIHU) saw its share of China's online search market, both in terms of page views (PV) and unique visits (UV), increase to almost 10% during the month of October, according to Alibaba Group's third-party web analytics subsidiary CNZZ. In September, Qihoo 360 held approximately 7.3% and 7.4% of the market by PVs and UVs, respectively. Baidu's share dropped from roughly 75% by both PV and UV in September to 73.0% by PV and 73.5% by UV in October. Google also lost share during the month, down from 5.1% and 5.2% by PV and UV, respectively, in September to 4.7% and 4.6% in October.

China's Online Search Traffic Market Share, Oct 2012

Search Engine Market Share (PV) Market Share (UV)
Baidu 72.97% 73.53%
Qihoo 360 (So.com) 9.64% 9.78%
Sogou 7.83% 7.45%
Google 4.72% 4.57%
Soso 3.68% 3.52%
Bing 0.52% 0.54%
Youdao 0.31% 0.32%
Yahoo 0.25% 0.24%
Zhongsou 0.03% 0.02%
Qihoo.com 0.01% 0.02%
Others 0.03% 0.03%
 
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