Rumor: 360Buy 2012 Ad Revenue to Reach RMB 200 Mln
Netease Tech, 11/26/12
Beijing-based B2C e-commerce platform 360Buy's 2012 advertising revenue is expected to reach nearly RMB 200 mln, according to Ke Xixing, president of Beijing-based online and mobile ad firm Emar Online Technology, who said the figure was significant considering 360Buy has yet to launch a merchant ad platform and still relies on several display ad slots on its homepage. 360Buy declined to comment on the rumor.
360Buy CEO Liu Qiangdong confirmed last week that the company expects to achieve quarterly profitability next year.
Keywords: online advertising Ke Xixing Liu Qiangdong e-commerce Internet Emar B2C 360buy display advertising
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