Baidu Movie Offers WeChat Film Recommendation

Tencent Tech, 2/01/13

Chinese internet company Baidu's (Nasdaq: BIDU) Baidu Movie search channel recently launched an official public account on Tencent's (0700.HK) WeChat (Weixin) mobile messaging platform offering "Q&A" -based film recommendations for users. WeChat users can send the name of a film or a film genre to the "Baidu Movie" account to receive an automatic reply containing more information about the movie and similar recommendations -- some of them available for viewing with a single click. The public account also uses semantic analysis technology to respond to queries like "Recommend a few movies similar to ______" or "What should I watch if I'm planning to go to Paris?"

The account is operated by the team behind Jinwankansha.com, the online video search and recommendation site acquired by Baidu in November 2012. Baidu Movie is a cinema channel on Baidu Video developed partly by the Jinwankansha team.

Editor's Note: For more background on this topic, please see "Rumor: Baidu Acquires Video Search Site Jinwankansha" MD 11/29/12 issue.

Keywords: film wireless video search Baidu Tencent BIDU Baidu Movie WeChat Jinwankansha mobile IM

Feedback

Sending

Disclaimer

The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily