Apparel C2B E-Commerce Site IDX Lands First-Round Funding
Sohu IT, 4/15/13
Shanghai Goushang Network Technology, operator of apparel C2B e-commerce website IDX (idx.com.cn), has announced the completion of first-round funding of nearly USD 10 mln led by China Broadband Capital. Goushang was established in June 2012 with angel investment from Xu Zhihua, CEO of Chinese athletic clothing company Peak. The new round of capital will be used for marketing and expansion of manufacturing capabilities.
IDX targets customers looking to create their own unique clothing products. Customers can select shoes, colors, and materials, as well as upload their own images to design their own shoes. IDX's production line can create user designed products from uploaded imaged within seven days.
Keywords: Xu Zhihua apparel e-commerce Internet funding first-round China Broadband Capital customization IDX Goushang
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