Yintai, Parkson Join CNTV Online Mall
Ebrun.com, 7/02/13
Since April, China Central Television (CCTV)'s national online TV station CNTV has been amassing merchants on its newly launched online shopping platform. The new mall is targeting merchants with products in the following categories: apparel and accessories, jewelry and cosmetics, shoes, car accessories, books and music, athletic and outdoor goods, jewelry and wristwatches, home electronics and appliances, baby- and maternity-care products, and home and office furnishings. CNTV has stated that the platform will not accept individual sellers, preferring to deal with larger online merchant stores, and will also not tolerate counterfeit products on the site.
CNTV's online mall charges merchants a fixed service fee per year to join the platform (between RMB 60,000 to RMB 150,000), as well as a 3-7% commission on sales, and an annual credit deposit of RMB 30,000 to RMB 100,000. The CNTV online mall also provides a "Shangcheng Zhitongche" service to merchants, which is similar to Hangzhou-based C2C & B2C e-commerce site Taobao's "Taobao Zhitongche" paid search ranking service system.
Luxury goods e-tailer Yintai.com, department store company Parkson, and Chinese apparel maker Camel are among the first to officially launch stores on CNTV's online shopping platform.
Editor's Note: For more information on this topic, please see "CNTV Launches Online Mall," MD 10/31/12 issue.
Keywords: e-commerce Internet B2C CCTV CNTV search advertising business model
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