Baidu Adds Shopping Recommendation Channel to Baidu Knows

Ebrun.com, 9/09/13

Chinese internet company Baidu (Nasdaq: BIDU) has launched a beta version of its shopping recommendation site "Mai Shenme" on the company's Baidu Knows (Baidu Zhidao) encyclopedia platform. The site aggregates and processes online user feedback from a variety of sites to produce product recommendations for Chinese shoppers.

Mai Shenme has four primary functions: recommending specific products based on broad search categories, providing additional information regarding specific products (i.e. sales data, percentage of good reviews), comparing features and pricing of two similar products, and price comparison shopping of a specific product on multiple e-commerce platforms.

Most of the products on the "Mai Shenme" database originate from Chinese B2C sites Jingdong, 51buy.com, Amazon, and Dangdang (NYSE: DANG), with virtually no representation from Chinese e-commerce conglomerate Alibaba Group's e-commerce platforms Taobao and TMall.

Currently, Mai Shenme only features product recommendation services for 3C goods and home appliances, and will soon introduce childcare and cosmetics products onto the platform.

Keywords: online reviews online ratings e-commerce Internet B2C Baidu Knows

Feedback

Sending

Disclaimer

The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily