Laiwang to Issue TMall Credit During 'Singles Day'
DoNews, 10/29/13
Chinese e-commerce conglomerate Alibaba Group has announced that users of the company's mobile instant messaging app Laiwang will be issued a total of RMB 60 mln in credit for use on Alibaba e-commerce site TMall between November 1 and November 9, in advance of China's November 11 "Singles Day" e-commerce holiday. Users need only log in to their Laiwang accounts during the promotional period to receive credit.
Additional credit is available when a user successfully invites a friend to register for the service.
Keywords: e-commerce wireless mobile IM Alibaba Group Laiwang TMall Singles Day marketing
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