Ali Sports, Giant Interactive Partner on Mobile E-sports

Sina Tech, 9/09/16

Ali Sports, the sports subsidiary of Chinese e-commerce conglomerate Alibaba Group (NYSE: BABA), recently announced that it has formed a mobile e-sports strategic partnership with Chinese online game developer and operator Giant Interactive and will invest RMB 100 mln in Giant Interactive's mobile casual game Battle of Balls.

Ali Sports and Giant Interactive will collaborate in several areas, including e-sports competition system development, competition globalization strategy, mobile e-sports user platforms and value-added services, as well as developing e-sports talent and clubs, supporting e-sports stars, creating e-sports leagues, and developing and selling derivative products based on e-sports intellectual property (IP).

Liu Wei, president of Giant Interactive, said that the partnership will support the development of organized e-sports competitions related to Battle of Balls, and the 2016 Battle of Balls Global Championship will be jointly organized by Giant Interactive and Ali Sports in January 2017.

Keywords: Battle of Balls mobile gaming Giant Interactive Liu Wei wireless BABA Alibaba Sports

Feedback

Sending

Disclaimer

The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily