China's mobile marketing sector, supported by a surge in the mobile subscriber base to over 530 mln and active WAP users to over 40 mln, is on track to grow over 40% in 2007 and 55% in 2008. Looking to take advantage of the mobile medium's ability to deliver highly customized and segmented marketing campaigns, major brand names like Nike and Coca-Cola have also begun to devote significant resources to mobile advertising in China. At the same time, a host of new mobile ad agencies and applications developers have emerged to drive market development. Published in October 2007, the 2007 Chinese Mobile Advertising Report provides a detailed, 196-page overview of the Chinese mobile marketing/advertising sector, including:

• SMS, MMS, and WAP Push
• WAP, Mobile Search, and Mobile Video
• 2D Barcode, LBS, and Mobile In-Game Ads
• Market Size and Growth Forecasts
• Company Profiles of over 35 Major Industry Players
• Network and Platform Infrastructure Development Status
• Case Studies

TABLE OF CONTENTS

• 1 Introduction
  • 1.1 Mobile Marketing Advantages
  • 1.2 Mobile Market Fundamentals
    • 1.2.1 Operators
    • 1.2.2 Network Infrastructure
    • 1.2.3 Subscribers
• 2 Mobile Marketing Market
  • 2.1 Market History
  • 2.2 Market Size
  • 2.3 Mobile Marketing Industry Chain
    • 2.3.1 Advertisers and Traditional Ad Agencies
    • 2.3.2 Mobile Ad Agencies
    • 2.3.3 Enablers and Mobile Media
    • 2.3.4 Operators
    • 2.3.5 Third-Party Monitoring Firms
  • 2.4 Mobile Ad Categories
    • 2.4.1 SMS
    • 2.4.2 MMS
    • 2.4.3 WAP
    • 2.4.4 2D Barcode
    • 2.4.5 Mobile Search
    • 2.4.6 Proximity Marketing (LBS)
    • 2.4.7 Mobile TV
    • 2.4.8 Mobile In-Game Advertising
• 3 Company Profiles
  • Operator Affiliates
    • China Mobile - ASPire
    • China Unicom - NewSpace
  • Mobile Marketing Firms
    • 21 Communications
    • 3G4A
    • AD@Mobile
    • Dianyi (CA Mobile)
    • Focus Wireless (Focus Media)
    • Puca
  • Mobile Ad Agencies
    • CASEE
    • Fractalist
    • Madhouse
    • MMClick
    • WAPS
  • WAP Sites
    • 3G.cn
    • 3G.PP
    • KongZhong
    • LXYES
    • MOABC
    • Sina
    • Tencent
    • WAP Tianxia
  • 2D Barcode
    • Gmedia
    • Inspiry
    • MyClick
  • Mobile Search
    • Baidu
    • Cgogo
    • Google
    • iAsk (Sina)
    • mInfo
    • Roboo
    • UUCUN
    • Yicha
  • Proximity Marketing (LBS)
    • Kaitone (Mobile Media)
    • Pioco
    • MStars
  • Mobile In-Game Ad Developers
    • Bargame
    • Fugu Mobile
    • Playing
    • Xiaojoy Wireless
• Appendix I Unicom's Mobile TV Service