Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

SARFT Loosens Policy on Jointly Produced Programming

China Youth Daily, 11/08/07

Speaking at the 2007 Cross-Straits Urban Creativity Summit, Deputy Director of the State Administration of Radio, Film and Television (SARFT) Tian Jin announced that from January 1 the broadcast, distribution and exhibition of TV shows jointly-produced by Taiwanese and mainland firms and mainland-only productions will be handled identically, subject to approval by mainland authorities.

Also, approval of shows featuring Taiwanese actors will no longer be handled by SARFT directly, but by provincial broadcasting authorities.

This means cross-straits products may now be shown at peak viewing times.

Tian also indicated that Taiwanese TV and film workers are to be encouraged to take part in productions on the mainland, and to sell productions internationally.

LENS: This new policy brings significant benefits to both mainland and Taiwanese industry players. For mainland TV production companies, it will greatly shorten the lead time needed for obtaining a joint-production permit and permission for inviting Taiwanese actor/actress. For the Taiwanese TV industry, it gives freer access for both Taiwanese actors and directors to the mainland market. Joint-productions will also be able to enjoy national treatment in both distribution and broadcasting, making them more competitive in the mainland market.

Keywords: SARFT State Administration of Radio Film and Television policy regulation programming Taiwan cross-straits


Please note, all fields are required.
None of your personal information will be shared with third parties.



The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports