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CNNIC: China Reaches 457 Mln Internet Users

CNNIC, 1/19/11

The China Internet Network Information Center (CNNIC) issued its 26th report on the state of development of China's internet today, showing that as of December 2010, the number of Chinese internet users had reached 457 mln, an increase of 73.3 mln from the end of 2009; Internet penetration was at 34.3%, an increase of 5.4 percentage points from 2009.

Total broadband Internet users reached 450 mln, with penetration among fixed-line internet users reaching 98.3%.

China's mobile internet users numbered 303 mln, adding 69.3 mln since the end of 2009. Mobile internet users accounted for 66.2% of total internet users, up from 60.8% at the end of 2009.

The number of rural internet users reached 125 mln, accounting for 27.3% of total users, an increase of 16.9% YoY.

The proportion of internet users who chose to log on at home remained higher than any other location at 89.2%. 35.7%, 33.7% and 23.2% chose to access the internet at internet cafés, work and school, respectively. 16.1% accessed the internet from public places.

78.4% of Internet users used desktop computers to access the internet, while 66.2% used mobile phones and 45.7% logged in using notebooks.

Chinese internet users, on average, spent 18.3 hours per week online.

The total number of domain names dropped to 8.66 mln, of which, 4.35 mln were .CN domain names. The number of websites registered in China dropped to 1.91 mln, 59.5% or 1.13 mln of which were .CN websites, excluding .EDU.CN domain names.

China's core online security issues have also improved; 45.8% of Chinese internet users encountered a virus or Trojan attack, down 10.8 percentage points from the end of 2009. The proportion of Chinese internet users who had an account or password stolen was 21.8%, a decrease of 9.7 percentage points from the end of 2009.

Following are percentage of total internet users who used various online applications:

Application User Scale (mln) Usage Rate
Search Engine 374.5 81.9%
Online Music 362.2 79.2%
Online News 353.0 77.2%
Instant Messaging 352.6 77.1%
Online Games 304.1 66.5%
Blog 294.5 64.4%
Online Video 284.0 62.1%
E-Mail 249.7 54.6%
SNS 235.1 51.4%
Online Literature 194.8 42.6%
Online Shopping 160.5 35.1%
BBS 148.2 32.4%
Online Banking 139.5 30.5%
Online Payment 137.2 30.0%
Online Brokerage 70.1 15.5%
Microblog 63.1 13.8%
Online Travel 36.1 7.9%
Group Buy 18.8 4.1%

Following are percentage of total internet users who used various mobile applications:

Mobile Application Usage Rate
Mobile Instant Messaging 67.7%
Mobile News 59.9%
Mobile Search 56.6%
Mobile Music 46.2%
Mobile Literature 41.1%
Mobile SNS 36.6%
Mobile Posting 27.4%
Mobile Gaming 25.8%
Mobile E-Mail 22.0%
Mobile Video 21.9%
Mobile Microblog 15.5%
Mobile Payment 8.4%
Mobile Banking 7.1%
Mobile Shopping 4.9%
Mobile Travel 3.7%

An Internet user is defined as a Chinese resident over six years of age who has used the internet in the last six months.

Keywords: national statistics market size growth rate wireless broadband mobile gaming fixed-line Internet mobile application mobile literature penetration rural online video online banking mobile video online travel BBS online literature online music instant messaging mobile payment mobile music mobile banking mobile search mobile SNS mobile travel CNNIC SNS .cn domain Internet users mobile e-mail mobile Internet online payment e-commerce online gaming mobile IM domain name Internet cafe group buying online search microblogging


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The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

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