Sohu Begins Shooting Second Self-Produced Online TV Series

CCID, 2/25/11

On February 25, Chinese Internet firm Sohu (Nasdaq: SOHU) held a ceremony to mark the start of shooting on its second self-produced online television series, Fengkuang Bangongshi ("Crazy Office") at its Beijing headquarters.

Sohu's first self-produced online series, Qian Duoduo Jia Ren Ji ("Ms. Lotta Moola Gets Married"), launched in August to tens of millions of views. A spokesperson for the company said that out of consideration for viewers' viewing experience and the naturalness of the story, the brands featured in Crazy Office will be Citroen and Chinese online recruitment firm Zhaopin.

Sohu is partnering with Eastern (HK) Film Production on the new series, which is slated to premiere online in April.

Editor's Note: For more information, please see "Sohu Launches First Self-Produced Online TV Series," MD 2/14/11 issue.

Keywords: online video online advertising Internet television Sohu TV content production

Feedback

Sending

Disclaimer

The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily