MediaShare Obtains First-Round Funding

National Business Daily, 3/23/11

Six months since its founding, Chinese video website online advertising firm MediaShare has received its first round of funding. After leaving to start their own business in 2010, former AdChina senior executives Jiang Lan and Chen Lixuan went on to establish MediaShare. Jiang now serves as founder and CEO and Chen as Chief Operating Officer.

Jiang has revealed that MediaShare has made over RMB 40 mln in purchases of online video content this year alone, and the six months since the company's founding have seen cooperation with Chinese video sites Tudou and Youku (NYSE: YOKU) and Chinese P2P streaming video platforms PPLive (PPTV) and PPS (PPStream). The company has also been awarded nearly RMB 50 mln in advertising contracts, a large portion of which it secured early on from Japanese chemical and cosmetics giant Kao.

Keywords: MediaShare Jiang Lan Chen Lixuan Internet funding online advertising online video

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