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Rumor: Dangdang, Suning in E-Commerce Partnership Talks

TechWeb, 4/26/11

Peggy Yu, co-president of Chinese B2C e-commerce site Dangdang (NYSE: DANG), has reportedly met with Ling Guosheng, VP of Chinese consumer electronics and home appliances retailer Suning (002024.SZ) and acting general manager of e-commerce platform Suning Yigou ( to discuss a strategic partnership regarding procurement, supply chain resources, operations, distribution centers, and warehouse sharing.

According to an industry source, the partnership may not only encompass procurement and distribution but also involve capital investment.

Dangdang CEO Li Guoqing previously stated on his microblog that Yu was visiting Suning headquarters in Nanjing last week, and predicted's sales volume would reach RMB 10 bln this year. Li also posted that half the prices on electronics retailers Gome (0493.HK) and Suning's e-commerce platforms are lower than those on competitor Beijing-based B2C e-commerce platform 360Buy, and that Gome and Suning procure goods for as much as 8% less than 360Buy.

Keywords: Li Guoqing Ling Guosheng consumer electronics e-commerce Internet distribution B2C 360buy Dangdang Gome Suning home appliances Peggy Yu sales volume 002024.SZ 0493.HK DANG pricing logistics


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