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Tudou Discounts IPO 62% Compared to Youku

Sina Tech, 8/16/11

Chinese online video site Tudou has valued its IPO at a 62% discount compared to rival Youku (NYSE: YOKU), following a drop in equity prices this month. Tudou's content licensing costs increased eleven-fold between 2008 and 2010, reaching RMB 68.2 mln.

According to Chinese market research firm Analysys, Tudou had only 14% of China's online video advertising market in Q2 2011, compared to 17% at the end of 2010. Youku's market share increased by two percentage points to 23% and Sohu's (Nasdaq: SOHU) rose from 7.9% to 13%, while the remainder split between five other firms including Baidu's (Nasdaq: BIDU) joint-venture online video site Qiyi, Xunlei, and Ku6.

Keywords: national statistics market share Internet IPO online video Tudou Youku Sohu YOKU Q2 2011 online advertising video advertising


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