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Suning Sees Modest Sales of Microsoft Surface

Sina Tech, 11/05/12

Sales of Microsoft's Surface tablet at Chinese consumer electronics and home appliances retailer Suning's (002024.SZ) stores have been modest since its launch on October 26, according to the head of Suning's Nanjing operations. The sluggish sales are due to the high barrier to entry for Windows 8 compared to iOS, which is more intuitive for seniors and children, according to the Suning representative.

Keywords: consumer electronics hardware Suning home appliances Microsoft 002024.SZ tablet Windows 8 Microsoft Surface retail computer

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The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

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