Suning to Start Singles Day Promotion Early
DoNews, 11/05/12
Chinese consumer electronics and home appliances retailer Suning (002024.SZ) announced this morning that it will kick off its November 11 "Singles' Day" sale event early - beginning November 8 - at its Suning and Laox stores and on Suning.com. The five-day sale will last from November 8 to 12. Suning has set a sales target of RMB 600 mln in the Beijing area.
Suning.com announced that it has set up 106 "pick-up points" in Beijing and surrounding areas, as well as more than 50 after-sales service network points. Combined with several dozen pre-existing delivery network nodes from maternity and baby-care B2C Redbaby, Suning's service network now has service stations at two-kilometer intervals throughout the Beijing region, allowing the company to cut down delivery times to 12 hours or less.
Editor's Note: For more background on this topic, please see "Suning.com Wages Price War against TMall for Singles Day" MD 11/01/12 issue.
Keywords: Internet marketing consumer electronics hardware B2C Suning home appliances Laox 002024.SZ Suning Yigou e-commerce Singles Day
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