Youku Tudou Licenses Content from Sony Pictures

Youku Tudou, 11/06/12

Chinese online video site operator Youku Tudou (NYSE: YOKU) signed an agreement with Sony Pictures Television today to license Sony Pictures titles for use on the Youku Premium platform. The five-year licensing deal follows previous licensing agreements from all other major Hollywood studios including Warner Brother, DreamWorks, Paramount, Twentieth Century Fox, Disney, NBC Universal, and Lionsgate.

300 Sony Pictures titles will become available for paid on-demand viewing during the duration of the agreement.

Youku updated its Youku Premium subscription system on August 23 to offer subscribers ad-free access to all videos on Youku's platform, plus 50% off on-demand film and TV viewing through Youku Premium. The VIP membership tier additionally offers unlimited viewing of films covered by monthly subscription licensing agreements. More than 3,000 film titles, including around 450 titles from major Hollywood studios, will be available for viewing by the end of 2012.

Youku Premium has approximately 2 mln paid users.

Keywords: film Internet online video content Youku Tudou Sony Pictures YOKU

Feedback

Sending

Disclaimer

The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily