Dangdang Q3 2012 Customer Acquisition Cost Down to RMB 19
Sohu IT, 11/16/12
Chinese B2C e-commerce site Dangdang (NYSE: DANG) revealed in the company's quarterly earnings call that customer acquisition cost was approximately RMB 19 in Q3 2012, down almost 14% from RMB 22 a year before. The company also revealed that 15% of Dangdang traffic and 5%-7% of orders came from mobile handsets during the quarter.
Commissions on sales of consumer electronics on the platform were around 1%, while commissions for women's apparel and other fashion related merchandise were 10%-11%.
Keywords: wireless m-commerce e-commerce Internet B2C Dangdang DANG Q3 2012 fiscal report proportion from mobile
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