Get the free version of Marbridge Daily delivered to your inbox

Click here to subscribe

Aibang Seeks New Round of Funding

Sina Tech, 11/21/12

Chinese local search service Aibang is currently seeking a new round of funding. According to COO Ma Haiping, Aibang has undergone major corporate restructuring since March as part of new three-stage strategy, which first calls for layoffs of nearly half its workforce; second, increasing traffic monetization by 300%; and third, focusing on growth areas such as its new "Aibang Quanwangtong" m-commerce product and abandoning its costly group buy business.

Aibang's revenue is primarily from three areas, according to Ma: first, revenue generated by traffic from Aibang's ad union partners; second, keyword search advertising revenue, including from keyword rankings, and relevant display ads and store ads; and third, Quanwangtong, Aibang's newest and fastest growing business, which generates revenue from one-stop marketing services and pay-for-performance fees from participating merchants.

Aibang opened its group buy platform in April, transforming it from a self-operated group buy service to a group buy search platform and consequently from a cost center to a profit generator.

Editor's Note: For more information on this topic, please see "Aibang Achieves Overall Profitability," MD 10/22/12 and "Aibang Launches New Mobile Marketing App," MD 10/24/12 issues.

Keywords: corporate restructuring m-commerce Internet local search funding Aibang Ma Haiping ad union search advertising P4P online search group buying display advertising HR

Feedback

Please note, all fields are required.
None of your personal information will be shared with third parties.

SendingSending

Disclaimer

The information contained in this newsletter is based upon sources that Marbridge Consulting believes to be reliable, and we have made every effort to translate the original articles or article excerpts as faithfully as possible. However, Marbridge Consulting makes no warranty of and assumes no legal responsibility for the accuracy of either the original source material or the English language translations.

Marbridge Daily Premium

Interested in gaining full access to all newsletter articles and the Marbridge Daily archive? To learn more about premium subscription options, including pricing, please:

Click here

Marbridge Consulting RSS Feed

Marbridge Reports