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Credit Card Comparison Site Xinkajie Goes Online

36Kr, 11/28/12

Hangzhou Feimeng Technology opened its credit card comparison site Xinkajie.com today. The Xinkajie price comparison platform allows users to compare the true overall cost of purchasing digital electronics, jewelry, luxury goods, furniture, and beauty products through installed credit card payments. The service currently covers fourteen different credit card companies and five e-commerce sites.

Xinkajie has also launched a "Credit Card Center" feature. The Credit Card Center feature gathers basic information on a variety of credit cards, allowing users to compare credit card rates and other information.

According to Xinkajie founder Gu Gaofei, the site plans to allow credit card companies to set up free accounts on Xinkajie in order to answer user questions about applying for various credit cards. After establishing a strong user base, Xinkajie will begin to charge for credit card company accounts, or install some other kind of value-added service. The credit card company Q&A feature is still in beta testing.

Keywords: Xinkajie Feimeng Gu Gaofei business model e-commerce Internet credit card

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