Allyes Unveils Ad Exchange Platform for Publishers
Tencent Tech, 12/03/12
Chinese digital media advertising firm Allyes Group announced the launch of MediaMax, a supplier platform for media organizations incorporating a range of sales models.
MediaMax features a set of function modules, including "Creative Management," "Relationship Management," "Resource Management," and "Smart Reports," to offer ad buyers and sellers an open platform for free communications. The "relationship settings" feature allows buyers and sellers to create or cancel relationships. MediaMax also provides buyers and sellers with a number of traffic allocation modules, including non-real-time ad spot purchasing and real-time competitive bidding, as well as a rich array of API ports allowing buyers and sellers to connect MediaMax as an application to their own ad management systems.
MediaMax also has filtering capabilities allowing ad buyers to review by advertiser, ad material, and URL target before engaging in bidding, as well as real-time feedback on generated package data.
Chinese wireless and TV new media company Phoenix New Media (PNM) (NYSE: FENG), a subsidiary of Phoenix TV (2008.HK), Netease (Nasdaq: NTES), and Chinese internet company Baidu's (Nasdaq: BIDU) joint-venture online video site iQiyi are among the websites experimenting with partnerships with MediaMax on resource inventory importing. A number of Chinese demand-side platforms, including iClick Interactive Asia, WiseMedia Technology, Yoyi Media, Brandscreen, and Zamplus Technology are gradually connecting their systems to MediaMax.
Keywords: online advertising MediaMax Internet Allyes digital media advertising ad exchange
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