360Buy, Winekee Partner with French Wine Estates
CCIDnet, 12/04/12
Beijing-based B2C e-commerce platform 360Buy and Shanghai-based online wine portal Winekee.com signed a strategic partnership agreement with an alliance of Premiers Cru-rated wine estates on December 3. Under the agreement, world-class vintners including Château Lafite Rothschild and Château Margaux will open exclusive online flagship stores on 360Buy's platform.
Under the widely used Classification officielle des vins de Bordeaux de 1855 classification system, 61 of the Bordeaux wine estates opening flagship stores on 360Buy are considered to be among the finest the Bordeaux region has to offer.
Keywords: Winekee vertical portal alcohol e-commerce Internet B2C 360buy luxury
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