Rumor: Sina Microblog to Take 20% of Grassroots Account Revenue
Sohu IT, 12/15/12
An industry source has revealed that Chinese internet company Sina (Nasdaq: SINA) will prohibit unverified grassroots users of its Weibo microblogging service with more than 500,000 followers from posting links to external sites without first signing a revenue sharing contract with Sina. Many grassroots Weibo microblogging accounts leverage their large fan bases to sell paid advertisements sent out to followers on behalf of various companies.
According to the source, Sina currently takes in very little income from its Weibo microblogging service and will continue to prohibit large grassroots accounts from linking to outside sites if they do not agree to a revenue sharing contract with the company.
Sina is rumored to be requiring large grassroots accounts to share 20% of income with the company.
Keywords: Internet Sina microblogging revenue share business model
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