Cosmetics Shopping SNS Namihui Sees 10% Conversion Rate
Ebrun, 12/19/12
Chinese cosmetics B2C e-commerce site Nala (nala.com.cn) has announced that the conversion rate of clicks originating from its flagship beauty products SNS "Namihui" has reached 10%, much higher than the conversion rate of users directed to Nala from other Chinese fashion SNSs such as Meilishuo and Mogujie.
Since the launch of Namihui, Nala has begun to emphasize the user sharing characteristics of the SNS, and begun to separate itself from Meilishuo and Mogujie. Namihui allows users to share text and pictures without including jump links to e-commerce sites.
Recently, Namihui has begun low-key integration with Nala's flagship online stores and independently operated B2C platform (nala.com.cn). According to Nala CEO Liu Yongming, integration with Nala e-commerce platforms will continue to be low-key, and the company will attempt to preserve the professional and objective appearance of Namihui, limiting the number of jump links added to the sites.
Namihui has accumulated over 170,000 registered users and 500 cosmetics experts. The number of daily postings on the site is near 20,000. Liu has revealed that total Nala sales reached RMB 300 mln in 2012, up 10% YoY.
Keywords: Nala Namihui Liu Yongming revenue e-commerce Internet B2C registered users online fashion online shopping SNS
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