BesTV, Gome Partner on Internet TV STB Sales

Tencent Tech, 12/26/12

Shanghai Media Group subsidiary BesTV New Media (600637.SH) and home appliance and consumer electronics retailer Gome (0493.HK) yesterday signed a strategic cooperation agreement, under which BesTV, which already retails its high-definition 3D smart cloud Internet TV set-top box (STB) "Xiao Hong" ("Little Red") in Gome experience stores, will also begin selling the product through Gome's e-commerce channels. Gome will establish "Little Red" experience zones in its stores, allowing users to test out BesTV's new media services.

Editor's Note: For more background on this topic, please see "BesTV Releases 3D HD Internet TV STB" MD 6/07/12 issue and "Gome to Integrate Online/Offline Procurement, Adjust Operating Model" MD 12/21/12 issue.

Keywords: B2C consumer electronics e-commerce Shanghai Media Group Internet television Gome Internet TV BesTV set-top box 0493.HK 600637.SH home appliances

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